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The Webinar Glossary

Univid:s glossary of words and terms you need to know to plan and host successful webinars. Whether you're a moderator, marketer, panelist, host, presenter or participant.

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Attendance rate
Webinar attendance rate is the ratio of registrants to webinar attendees. Typically, this KPI can be expected to be
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Attendee
A webinar attendee is an individual who participates in a live or on-demand webinar event. Find out how to optimize the
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Call to action (CTA)
A CTA or call-to-action is a marketing term describing a hint that encourages one to take action. Learn how to use CTA:s
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Registrant
A webinar registrant is any individual who signs up for a webinar. Learn more below.
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Webcast
A webcast is a large one-to-many live stream. Learn about the concept and what makes them unique. Explore the difference
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Zoom meeting
A Zoom meeting is a digital meeting over the software Zoom. Learn more about Zoom meetings - what they are, how to join
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