The Webinar Glossary

Univids glossary of words and terms you need to know to plan and host successful webinars. Whether you're a moderator, marketer, panelist, host, presenter or participant.

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A
Attendance rate - The how to guide with benchmarks
Webinar attendance rate is the ratio of registrants to webinar attendees. Typically, this KPI can be expected to be
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Attendee
A webinar attendee is an individual who participates in a live or on-demand webinar event. Find out how to optimize the
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C
Conversational webinar
A conversational webinar is the new way of hosting webinars, where the attendee is put first. It’s a two-way dialogue,
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Conversion rate
Master the art of conversion rates in webinars with our ultimate guide. Learn what conversion rate means, how to
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CTA
A CTA or call-to-action is a marketing term describing a hint that encourages one to take action. Learn how to use CTA:s
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Countdown
Learn how to create an effective webinar countdown to set the expectations for your audience and give them that exciting
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E
Evergreen webinar - What it is and how to create one
A pre-recorded and always-accessible webinar. The evergreen webinar can offer engaging and relevant content on-demand.
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Experience Value Score (EVS)
Experience Value Score is a KPI to help event hosts understand the impact of their events. This is done by measuring
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Event Management System
An Event Management System can level up your event planning and execution. Learn what a system for event management is.
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I
Ideal Viewer Persona
Defining your ideal viewer persona is key to plan and execute a successful video marketing or webinar strategy. Know
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O
On-demand webinar
What is a on-demand webinar? Here is all you need to know about recording webinars, and providing top experiences for
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P
Polls
Discover how to use polls in webinars to improve attendee interaction, gather key feedback about your audience, and stop
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Pre-recorded webinars: The big how-to guide 2025
A pre-recorded webinar is a digital presentation recorded live and then made available to watch later. It can either be
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R
RTMP
RTMP live streaming — what is it and why do you need it? This ultimate guide has all the answers on RTMP you need to
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Registrant
In this guide you will learn more about what a webinar registrant is, and how to get more people to register for your
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S
Simulive
Simulive refers to a type of webinar that is pre-recorded but streamed as though it is live. It ensures a smooth
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Seminar
Discover key strategies for hosting a successful seminar - both in-person and online. Our guide answers 'what a seminar
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V
Virtual background
Here is all you need to know about using virtual backgrounds in webinars. And your guide to use them right.
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W
Webcast: The guide to host amazing webcasts
A webcast is a large one-to-many live stream. Learn about the concept and what makes them unique. Explore the difference
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Webinar API
What is a webinar API? Here is all you need to know about using an API for webinars - with examples of what engagement
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Webinar chat
A webinar chat is a communication tool, enabling interaction between both the webinar attendees and hosts.
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Webinar funnel
Webinar funnels can be effective to drive new leads on a budget, increase engagement with your brand, and build brand
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Webinar integration
A webinar integration refers to the ability of webinar platforms to automatically sync with other software to improve
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Webinar KPI
Unlock your webinar's full potential. Dive into our full guide to understand, track, and optimize webinar KPI:s. Measure
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Webinar moderator: How to moderate webinars
Moderating a webinar is not an easy task, but can be a game changer for your personal brand and webinar strategy. Learn
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Webinar Q&A
A Q&A is a frequent part of interaction during webinars. It is used as a communication channel when a group of attendees
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Webinar recording
What is a webinar recording? Here is all you need to know about recorded webinars. With 4 examples to copy.
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Webinar reminder
Explore this guide to understand what a webinar reminder is, how many reminders to send, and when to send them. Learn
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Webinar registration page
Learn what a webinar registration page is, and the things you need to have people register to your webinar. Let's
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Webinar template
A webinar template is a structure you can easily re-use to effortlessly create new webinars with consistent design,
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Z
Zoom meeting
A Zoom meeting is a digital meeting over the software Zoom. Learn more about Zoom meetings - what they are, how to join
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