Experience Value Score (EVS) - Your Event North Star

Contents

Events are a way for people to meet, learn new things, and build meaningful relationships. Event organizers need to measure the outcome to report internally, improve over time, and know where to put their efforts.

Event KPI dashboard in Univid

Event organizers have endless ways of measuring the outcome of events - and the results are often scattered across different software. Event Key Performance Indicators (KPI:s) are often used to be able to compare results and make things uniform.

The EVS (Experience Value Score) is a way to simplify things - and ask the attendees one simple question "was the event worth your time?". And let this be your guiding event North Star. ⭐

We have listed the 5 most common webinar KPI:s to help you organize events like the best.

The Experience Value Score (EVS) is invented by Lyyti - and considered a top KPI, as it is both A) super simple to measure, and B) tells you alot of information about your event.

The EVS will compile into a number in the Lyyti dashboard that you can easily overview and compare against all of your events.

Using a tool like Lyyti x Univid, the EVS also opens up for qualitative input - going beyond the numbers.

This free-text feedback can help you quickly gain an understanding for the audience's experience, suggestions for improvements, or elements you should keep until next time.

Attendees invest time by attending your event - and time is their most precious resource.

The EVS will tell you whether the time investment was worth it or not - and give you a standardized way to approach it. Thus, helping you know if the attendees felt the experience you delivered.

In other words, EVS will help you stop guessing and find out what the impact of your event really was.

You can measure EVS in a few ways, but it requires a tool like Lyyti x Univid that supports either an option to 1. ask it at the end of the event as a poll, or 2. after the event is done as follow-up survey (typically per email).

In Lyyti x Univid the EVS is enabled by default for all your events. So you can simply create your event and start to collect the feedback once the event is done. Also, you can analyze it nicely in the Lyyti dashboard as responses start to come in. And benchmark against your other events and industry standards.

Also, EVS can be combined with live engagement data - such as reactions from a webinar tool like Univid.

EVS can be a game changer in understanding the impact of your events - whether you are a CMO, event assistant, event director, or marketing manager hosting events - and whether you are running them onsite, digital, or hybrid.

The key is - EVS is simple. Yet it tells you quite a bit on how to improve and gives you a clear way to benchmark your events.

Try EVS out yourself - by creating a webinar for free below 👇