On-demand webinar - Your guide to recorded webinars

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Webinars are a great way to convert more leads or educate customers. But are they just live?

No - webinars come in many formats. They can be live, on-demand, or pre-recorded. Here is a breakdown of the on-demand webinar format, when you should opt for hosting on-demand, and how you can use it in your webinar mix.

An on-demand webinar is a pre-recorded webinar available for users to access when it suits them. Unlike live webinars, participants can sign up and view the content anytime.

This format is excellent for repurposing past live webinars or creating fresh content. On-demand webinars help businesses (A) capitalise on already produced content, and (B) build new content that remains valuable over time.

There are few different types of webinars you can host. The most common webinar types are the following:

1. Live webinars - a webinar that takes place LIVE

2. On-demand webinars - simply a recording that attendees can access whenever they want

3. Simulated webinars (also called pre-recorded) - a recording that is played at a specific time, so it appears to be live

Here are 5 examples when it would make sense to host an on-demand webinar:

1. After your live webinar - use on-demand as a way to allow people who missed your webinar, want to re-watch it, or share it with their peers.

2. If you have a very busy crowd - people are often busy, and might not be able to make it to your scheduled live webinar. Offer on-demand - as an opportunity to watch your content it suits them.

3. If you want maximize reach - on-demand can make sense if you want to get a lot of reach and awareness, as it is convenient to watch, whenever you want.

4. You want to get more out of existing content - publishing existing live webinars -> on-demand, or other content you have already produced, can be a great way to get additional traffic, awareness, and leads. Too many don't make enough use of their already produced material.

5. Rank on long-tail SEO and enrich blog posts - just like this blog post is not just text, all content appreciate visual elements. Google loves it too. Add on-demand webinars to relevant blog posts, or landing pages with the transcripts - and enjoy free organic traffic from Google.

Here is a real life example on how you can run a webinar on-demand - in three simple steps.

You need a video to host an on-demand webinar. So start by recording this video. Most of the time you do this by actually hosting a live webinar, that also is recorded.

You can use your webinar platform, like Univid to record your webinar (it's automatically recorded when you press 'go live') or use a local software like OBS.

If you need to - make some adjustments or edits. However, leave most parts raw and unedited. You don't want it to feel to polished as it's still labeled a webinar - and not a heavily edited Youtube video.

Great job - now you are ready to upload your pre-recorded video to your webinar platform. In Univid you can simply upload a .mp4 file, or select a webinar you already hosted live or recorded directly in the interface.

Using a webinar platform, you can easily (A) put your on-demand webinar behind a registration form (ie. gated content) - to make sure you collect valuable leads data like email, or company name. Or (B) you can keep it open for anyone.

Gated vs open on-demand webinars - why not mix formats like Univid customer Inyett

For each of the two strategies for on-demand, there are a number of pros and cons:

Depending on your strategy or ICP - it might make sense to go either way, or keep some of your on-demand webinars open for anyone, and some more targeted behind a form.

Try recording your own on-demand webinar in Univid:s platform yourself - by creating a webinar for free below👇