The Webinar Recording Guide (with examples to copy)

Contents

Webinar recordings - what is it? And how do you get one?

Webinars come in many formats. Mostly they are live, but often you want a recorded version of the webinar too. And yes, the benefits of having a webinar recording are many:

• ✅ Make the webinar available as an on-demand webinar afterwards.

• ✅ Repurpose the webinar on social media.

• ✅ Re-use the webinar as a simulated live webinar.

An webinar recording is a recording of your live webinar. The recording typically only involves the video, and chat, reactions, and interaction is not in the recording.

Also, ideally your webinar software should give you a clean webinar recording without any attendees that are visible or unmuted. That can sometimes be an issue if you run your webinar in a regular meeting software like Teams, Google Meet, or Zoom.

Here are 4 real life examples of webinar recordings of different kinds.

Here is an example of a webinar recording that has been made available on-demand on Youtube after the live webinar. The webinar was recorded in a studio, and live streamed on Univid:s webinar platform.

The advantage of using Youtube is that it's open and easy to access. This suits content where your primary goal is awareness. And you also get a bunch of SEO benefits from publishing your webinar publicly on Youtube.

Downside with Youtube is that you get ads - which is not very good for conversions, and it might feel unprofessional. Also, the statistics are very limited.

This is an example of a webinar that has been available on-demand inside of the webinar platform directly.

Advantages with using your webinar platform - it allows you to still use the same CTA:s, collect emails and registrant data, as well as combine it with your statistics from the live webinar. In webinar platforms like Univid, you can also feed this engagement data into your CRM automatically - for example into HubSpot.

Shorts are a great way to make size-bites or small teasers of your webinar available on social media. It's an interactive way to grab attention and spark interest for your company, and the full webinar.

Shorts are great for awareness. To get deeper connections and lead data - you should combine them with a longer webinar recording or full content. For example, by plugging it in the comments.

You can also plug the webinar recording straight into your website, as a lead magnet (and to enhance existing blog posts, and content). This has the benefit of driving traffic straight to your website.

And with a good webinar platform you can embed the video easily without having to download and re-upload the video. Or host it yourself. Here is a hands-on-guide on how to embed your webinar from Univid.

You can record your webinar by using a webinar software, or a local software like OBS.

See the video below where Jonathan from Univid shows how to get a webinar recording in 3 steps.

For more details - follow our step-by-step guide on how to record a webinar.

There are few different types of webinars you can host. The most common webinar types are the following:

1. On-demand webinars - simply a recording that attendees can access whenever they want

2. Simulated webinars (also called pre-recorded) - a recording that is played at a specific time, so it appears to be live

3. Repurpose webinar - make your webinar or parts of the recording available on social media or your website. Popular options are to publish shorts on Youtube, or LinkedIn - where video is becoming increasingly popular.

Try recording your own webinar in Univid:s platform yourself - by creating a webinar for free below👇