Webinar Series: What it is, and how to host one

Contents

What is webinar series?

A webinar series is a planned sequence of online events centered around a specific theme or core topic. Designed to educate, engage, and nurture an audience over multiple sessions.

An overview of a webinar series in Univid.

5 reasons why you should host a webinar series

Top 3 tips to smash your next webinar series

Here are the top 3 tips to make sure your next webinar series is a success.

1. Set a consistent schedule

The first tip is to set a consistent schedule for your webinars. For example, do like AgdaPS and host webinars every Friday.

This way, your attendees:

1. know what to expect

2. can clear their schedule ahead of time

3. build a habit of attending your webinars

Also, they can tell others about your webinar - and expect what day or time it will take place.

Ps. Learn more about what time and day to host your webinar, based on statistics from 1000s of webinars - in the Univid Webinar Insights 2025.

Let's move onto the second tip.

2. Always have the next webinar ready

A webinar series works so well because you build momentum.

For example, like SaaS company Kundo did - growing their webinar audience with over X4.5 after switching to Univid for running their webinar series.

Pretty cool stuff!

But, does that mean we need to plan all the webinars out ahead?

No, planning all the webinars out before can get you stuck in planning mode. Instead, make sure you always have the next webinar planned.

Ideally with a date, title, and registration page. This way, you can smoothly drive signups during the live webinar - which moves us in to the final tip.

3. Push for signups using a live webinar CTA

Use a live webinar CTA to drive signups to the next webinar in the series DURING the live webinar.

Attendees that liked the value of the first webinar - will be happy to sign up, and this way you build the audience size with a bunch of registrants already interested and committed.

That's the 101 to get webinar series right. Let's now look at a few real life examples - of hosts that understood the value of stacking webinars after each other - and done it right.

5 examples of webinar series

Here are a few real life examples of successful webinar series by SaaS companies, agencies, and B2C communities to get inspiration and learn from. Hosted on Univid.

1. B2B SaaS growing their webinar series with 450%

How do you scale customer success, and deploy AI agents to work along side humans in customer service? Well, SaaS company Kundo knows what's up.

Yes, after switching to Univid, Kundo grew their webinar series on the future of customer success by over X4.5 times - to beyond 600 registrations per webinar.

Showing the true momentum of working with a series of webinars, building a loyal audience with value that keeps coming back.

And using the webinar platform to their advantage - engaging the audience with live reactions, polls, and Q&A.

"It was very intuitive to get started with Univid. It is a simple and clean interface that makes working with our webinars more fun."

Sofie Ekman - Content Marketer, Kundo

Do like Sofie, try Univid now

💡 Learn more: Webinar series on AI and the future of Customer Success.

2. Sharing a stylish overview of all webinars in a series

Heartpace - a B2B SaaS company runs their webinar series around HR on Univid. And when running a webinar series - providing a good overview is important.

You want attendees to be able to easily navigate between the upcoming (and previous) webinars - and new registrants too.

Heartpace uses the Spaces functionality in Univid to provide a nice overview of all the webinars for registrants.

3. Series of community webinars for B2C

By leveraging webinar series on Univid, amongst other initiatives, the B2C SaaS solution Letterlife has built a thriving community of +20,000 women, and grown their user base with +400% the last 2 months.

"Univid made launching our webinar series fast and easy. The platform is intuitive, the customer service is excellent, and it works seamlessly for both our presenters and participants!"

Gustav Lilja - Co-Founder, Letterlife

Do like Gustav, try Univid now

💡 Learn more: B2C SaaS webinars for community building.

4. Automating admin around webinar series

InExchange is a SaaS that helps you automate your invoicing. Through their webinar series on Univid - they have both existing, as well as new prospects join in weekly to learn more about automation, take part hands-on product tutorials, and join product releases.

Keeping a high attendance rate, and everything synced to the CRM - InExchange keeps their admin around the webinars automated as well.

💡 Learn more: Weekly product tutorials and new releases in webinar series format.

5. Using CTA:s to signup to the next webinar in series

Pector, as specialist consultants, runs their webinar series about Visma and other software smoothly with Univid. Engaging their audience, making sure they get the feedback they need to educate and get their message through.

Using both Q&A, chat and reactions to offer their audience a fun experience.

And leveraging CTA buttons to drive next steps towards both:

• (A) upcoming webinars

• (B) offered services

💡 Learn more: Educational webinar series by product specialists.

Conclusion

Webinar series can be a great way to gain momentum, build a large audience of loyal followers, and keep attendees engaged until timing is perfect for them to convert. Now you have a few tips on how to host series that convert, as well as 5 hands-on examples of successful webinar series to take inspiration from.