Best Webinar Software in 2024: The Ultimate Guide

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Hosting webinars can put your brand on the map, highlight your company's expertise and strengthen your connection to your audience through interaction. As remote work has become the norm, webinars have stepped out in the spotlight. That’s why the webinar funnel should be an integral part of your marketing plan. But, there is a lot of work behind pulling off a fantastic webinar for your company. Planning ahead and having the right tools are a big part of the success.  

This is where the right webinar software comes into play. You need a smooth webinar software to be able to handle every task before, during and even after the webinar.  

Let's make things a bit easier for you with a list of the best webinar software of 2024. And of course, tips on how to choose the one that fits your needs.  

When using the best webinar software, setting up webinars should not be complex. It should involve a simple setup process, without complex configurations. A solid webinar tool should also offer webinar templates, allowing you to reuse your favourite design, configurations - to set up branded webinars within 60 seconds.

Organizing a webinar requires overseeing numerous details which could consume a significant amount of time. The optimal webinar software can simplify this process and make sure to optimize the attendance rate - by automating tasks such as creating registration pages and sending reminder emails before the webinar.

Webinar functionalities such as Q&A:s, CTA:s and polls drive engagement, capturing the audience's attention - transforming passive listeners into active participants. Providing interactive elements makes the webinar experience collaborative, fun and engaging.

Navigating between tools can be irritating and exposes you to unnecessary errors. However, the best webinar software provides seamless integrations with widely used tools. This enables tasks such as synchronizing customer data and sending invitations to targeted contacts. Additionally, you can effortlessly sync registration data back to your CRM system to take care of qualified webinar leads.

Best webinar software offers analytics from events, gathering important data and assessing key performance indicators (KPI) such as conversion rate and participation rate. These insights are important tools to be able to improve future webinars.

Content from a webinar is perfect for repurposing. If you have the right webinar software you are able to record webinars. Afterwards, you can edit clips for distribution on your social media channels, website and blog.

Additionally: Recorded live webinars can be shared on-demand, contributing to an increased ROI (return on investment).

Now you know what to consider when choosing a webinar software in 2024. We have listed our top picks for the best 5 webinar software solutions.

The Univid landing page

Univid, founded in 2019 in Sweden (EU), is a webinar tool designed for a smooth creation of engaging and branded webinars within just 60 seconds. Univid is one of the most contemporary webinar software players. The webinar software is user-friendly, engaging and beautiful.

• Fast and easy to use

• AI-assisted set up of your branded webinar in just 60 seconds

• Branded and customizable webinar registration page, reminder emails and themes

• Set up webinar templates in Univid with your favourite settings and engagements to reuse when creating your next webinar.

• Modern and engaging polls, webinar Q&A, chat and live reactions

• CTA buttons shown to increase conversions with up to 50% 

• Attendee insights and analytics

• Automatic recordings in full HD (1080p) to repurpose webinar content

• Pre-recorded, on-demand and simulated webinar mode

• CRM integrations to HubSpot, Salesforce, Pardot, Pipedrive, etc.

Branded webinars created by hosts using Univid

4.8/5 rating on G2

Univid has an excellent rating on G2 of 4.8 (the best QG2 rating on this list) - indicating that users are very happy with the software.

Univid is the best webinar platform to set up branded, beautiful and engaging webinars. In 2024, Univid stands out as a modern webinar solution – offering a seamless experience to impress, engage and convert attendees. For those seeking a fresh webinar software, Univid can be the perfect choice. Try for free without the need for credit card info or downloads. 

The Livestorm landing page

Established in France in 2016, Livestorm is a video engagement platform offering solutions for webinars, meetings, and virtual events. Their mission is to provide an easy-to-use software that caters to all video needs.

Livestorm covers the basic elements for webinar hosting, including registration pages, analytics, emails, and video capabilities. While originally focusing on webinars, the platform is gradually evolving toward a more video-conferencing-oriented direction. Livestorm also incorporates some of the basic engagement features such as polls, Q&A, chat, and file sharing. They also provide functionalities like breakout rooms, meeting solutions, and support for virtual events.

• User-friendly video engagement platform

• Offers the basic webinar functionalities 

• One of the modern alternatives 

• Good all-in-one solution

Dissatisfaction from recent users on G2 concern:

• User interface being difficult to use

• Pricing plan being too expensive 

• Possibilities for customizing the branding are limited

• Grown to be a complex tool

• Livestorm is also shifting towards a video-conferencing approach, focusing on being an overall solution for meetings, events and breakout rooms - rather than prioritising webinars

4.4/5 rating on G2

The Zoom landing page

Founded in 2011, Zoom Video Communications is a U.S.-based meeting software provider. Zoom offers the Zoom Webinar add-on, allowing users to host and attend webinars. The usual process involves downloading the Zoom software onto your computer to access these features.

Opting for Zoom Webinar can serve as a starting point, especially if you are already using the Zoom suite. Note that it's essential to consider that Zoom primarily specializes in video conferencing, potentially leaving some of your specific webinar requirements unmet in 2024, particularly in terms of branding and engagement features.

Certain webinar hosts have expressed concerns about attendees facing challenges joining due to company security policies. Additionally, given Zoom's extensive user base, hands-on support may not be available or guaranteed.

• Most webinar attendees know of Zoom

• Virtual backgrounds and basic branding

• Affordable pricing for smaller companies

• Issues with security, some companies have a no-Zoom policy

• Limited options for branding and video production

• Download is required for the full attendee experience

4.4/5 rating on G2

Being a widely recognized platform, Zoom Webinar can be a solid choice, particularly if operating on a budget and not overly concerned about delivering the most mdoern attendee experience. However, if your goal is to actively engage your audience, you may want to explore the more modern webinar softwares featured on the list.

The landing page of GoToWebinar

Established in 2003, GoToWebinar is a part of the GoTo suite, a collection of software developed by a U.S.-based company. They offer a range of downloadable video communication tools for your computer, including GoToMeeting, GoToWebinar, GoToRoom etc. Not just webinar solutions.

GoToWebinar provides hosts with essential tools for creating and managing webinars for their audience. The webinar platform provides features like registration pages, live streaming, slide sharing, and fundamental engagement tools.

They offer a variety of integrations to CRM:s and marketing automation systems to fit in the ecosystem. It also provides options for language customization and the capability to launch pre-recorded webinars. Typically, downloading software is required to access the full functionality of GoToWebinar.

• A lot of language options and CRM integrations

• Affordable price point

• Offers pre-recorded and simulated webinars

• Downloads required for a full attendee experience

• Outdated and clunky interface that can be difficult to navigate

• Not a lot of branding capabilities to meet attendee expectations in 2024

• No free version (but a 7 day trial available)

4.2/5 rating on G2

The landing page of WebinarJam

WebinarJam, a webinar platform developed by the U.S. company Genesis Digital, was established in 2013. Positioned as an affordable option, it serves as an "all-in-one" tool tailored for small to medium enterprises.

WebinarJam can be a good alternative if you are looking for the cheapest price. They offer the basics for hosting meetings and webinars with engagement at a very cheap price point. However, being rated 3.6 on G2, WebinarJam has the lowest reviews on this list of best webinar software 2024, and their users report room for improvement.

• Affordable price point

• Engagement features like polls, private chat, Q&A and a drawing board

• All-in-one tool

• Interface not user friendly

• Limited design possibilities

• Does not offer a free plan or free trial

3.6/5 rating on G2

If you prioritize an affordable price point or the need for an all-in-one tool, WebinarJam can serve as an alternative when choosing a webinar software. However, note that WebinarJam holds the lowest score on G2 among the listed webinar softwares. Due to its limited branding options, exploring more modern alternatives is recommended for creating engaging webinars in 2024.

Selecting the best webinar software can be a game-changer for your business. It's a perfect way to create unforgettable experiences and strengthen the connection to your audience through engagement.

With a lot of options available out there, it’s important to choose the best webinar software that is user-friendly and has all the right features that you need. After all, the goal with hosting webinars is to grow your business – so take a moment to research and choose the tool that suits you best.

Looking forward to hosting webinars for your company? Get started today by signing up for a free Univid account 🚀