Attendance rate

What is webinar attendance rate?

The webinar attendance rate is a KPI that refers to the ratio of registrants to webinar attendees. Meaning the number of people who sign up to a webinar that actually make it to watch the webinar live, or on-demand.

Typically, you can expect this to be between 40 - 60 %. There are different benchmarks for different industries and types of webinars, and this figure can also be heavily affected by how the registrants were acquired.

What does the attendance rate tell us?

A higher attendance rate typically indicates a successful webinar, while a lower rate may suggest a need to improve various aspects, such as promotion, number of reminders, content, or scheduling. In Univid's webinar platform you have three reminders by default, which typically improves attendance rate substantially. Also, there are simple buttons where the registrants can add the event to the calendar so they won't miss out.

To calculate the attendance rate, divide the number of attendees by the total number of registrants and multiply by 100 to get the percentage.

The surprising impact of time scheduled on webinar attendance rate

While you might expect factors like content and promotion to play a significant role in webinar attendance rates, a less obvious but crucial aspect is the time and day when you decide to schedule your webinar.

To get the most attendees, think about when your audience is likely to be available and interested. Some days and times are better than others for different groups.

Business related webinars

Weekdays might work better for business-related webinars, where people will be expected to take time out of their ordinary workday to join in.

Consumer oriented webinars

Weekends can be ideal for casual or hobby-related topics. Also, consider the time of day - early mornings or evenings might be more convenient for people who work during the day.

By carefully choosing the right time and day for your webinar, you can increase attendance and create a better experience for your audience.

Coordinating a webinar across time zones

In addition, coordinating a webinar across multiple time zones can be quite a challenge.

Time zones play an important role in webinar attendance. When planning a webinar, it's important to think about where your audience lives and what time it will be for them. If you can find a good time that works for most people, you'll have more people join your webinar.

By using data and information about your audience, you can schedule your webinar to include as many people as possible. This can lead to more people attending and a better experience for everyone. Check out the webinar scheduler to find a perfect time to host your webinar.