Boost Your Webinar Conversion Rates: Top 5 CTA Examples to Copy

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Examples of call-to-actions

When it comes to webinars, one of the most important elements is your call-to-action (CTA). The CTA typically is a button is displayed live and that encourages viewers to take a specific action.

Live call-to-action button 'Book a demo' activated during webinar - in the Univid webinar platform

The call-to-action should align with the goal of your webinar, and is an excellent way to measure the conversion rate or success of your webinar. Check out our extensive guide on how to create the perfect webinar in 2024 - where setting goals, launching CTA:s and following up are main steps of the process.

You should always think about how you redirect vs. maintain the attention of the attendees, when you launch CTA:s. There are three main strategies for how to launch call-to-actions in webinars.

The 3 conversion strategies for webinars

With this strategy, you reveal the CTA button at the end, after summarizing the topic and encouraging WHY the attendee should take action and WHAT benefit they will receive.

This strategy involves multiple CTA:s which you launch at different and relevant stages of your webinar.

This allows you to drive several different conversions, or highlight the same call-to-action multiple times throughout your content - to increase conversion rate.

The Static CTA strategy might be the most straight-forward and easy method, where you simply have the same CTA activated throughout the entire webinar.

You should still make sure you refer to the call-to-action explicitly in your presentation, preferably multiple times - maximizing conversions.

CTAs are an important part of any webinar presentation. They give the presenter a way to measure their success and provides potential customers with a desired next step. A great CTA can help convert viewers into paying customers, while a poorly designed one will leave them confused, quiet, and unengaged.

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These are examples of the best performing call-to-actions, proven from observing and hosting 1000s of successful webinars. They are in order of increasingly large ask - meaning the later CTA:s suits better further down the sales funnel, and the former ones are better suited for webinars higher up.

Top 5 examples of call-to-actions

The Soft Learn More call to action is a gentle request for viewers to explore more about a topic without making an immediate commitment. This type of CTA encourages viewers to learn more, without asking them to make any decisions right away.

This type of CTA is perfect for webinars that are designed to educate or inform viewers. It gives the presenter a chance to build trust with their audience and make sure they understand the material before taking any major action.

• "Read more about <product X>"

• "Follow on LI for new updates"

• "Subscribe to our weekly newsletter"

The Resource Download call to action is a way for viewers to get access to valuable information or resources related to the webinar topic. This type of CTA is used to capture market-qualified leads and gauge interest in a product or service.

This type of CTA can be effective for webinars that are focused on educating viewers and building trust. Offering valuable resources to viewers gives them incentives to build a stronger relation to you and your brand; and be contacted by your sales team.

• "Download our free ebook with the full list"

• "Get access to today's slides"

• "Download PDF with the top tips"

The Upcoming Event call to action allows you to encourage viewers to register for your upcoming webinar and strengthen your relationship with them over time. This type of CTA is perfect for webinars that are part of an ongoing series or have multiple sessions, as it helps keep viewers engaged in the content.

This type of CTA can help you build relationships with your viewers and keep them engaged in the content. It also allows you to introduce new topics or features that you may have not been able to cover in the current webinar.

• "Register for next webinar to learn more about <area>"

• "Get early access to our upcoming breakfast seminar"

• "Save seat for next week's free webinar!"

The Sign-Me-Up call to action is a direct approach to ask viewers to take action right away. This type of CTA can be used for webinars that are focused on selling products or services, as it encourages viewers to make an immediate commitment and take advantage of any offers mentioned in the webinar.

This type of CTA can be effective for webinars that are focused on selling products or services, as it encourages viewers to take immediate action and commit to the offer being presented in the webinar.

⚠️ Typically, this can work well for already qualified leads in B2B, or for those who work with a more transactional deal size. The risk is that it can be perceived as too direct if you work top-of-the-funnel B2B, depending on how hard you push the CTA.

• "Get early bird access"

• "Sign me up to wait list - I'm ready to join!"

• "Get started on trial"

• "Apply for job!"

• "Book a 15 min demo"

The Sense of Urgency call-to-action is a more aggressive approach to asking viewers to take action right away. This type of CTA typically involves an offer that has a limited time or number available, creating a sense of urgency for the viewer to act quickly.

This type of CTA can be effective for webinars that are focused on selling a product or service. By creating a sense of urgency, viewers are more likely to take action quickly before the offer expires.

• "Sign up now - get access to our bonus material"

• "Get 20% off by signing up today"

• "Register in the next 2 hours to get a free trial"

CTAs are an important part of any webinar presentation. By utilizing the right CTAs, you can increase viewer engagement and drive conversions. In this article, we’ve discussed three strategies to launching CTA:s, as well as five effective CTA examples that you can use in your upcoming webinars to boost conversion rates.

Try out different combinations of these CTAs during your next webinar to see what works best for you!

Feel free to try out Univid below - a leading webinar software, that will let you work smoothly with CTA:s and allow you to get up to 50% improvement in conversion rates. In proper CTA fashion - try creating your first webinar in 60 seconds with Univid.

Good luck and happy webinaring!