What is a webinar and what type of webinar is best for you?

Before you start exploring the powerful world of webinars, decide on what type of events to host, and line up your online strategy - let get us started by looking at the fundamentals - what is a webinar? This is a walkthrough of what a webinar is and how it works. We will also wrap up by looking into how webinars differ from regular video meetings or events.

Before you start exploring the powerful world of webinars, decide on what type of events to host, and line up your online strategy - let get us started by looking at the fundamentals - what is a webinar? This is a walkthrough of what a webinar is and how it works. We will also wrap up by looking into how webinars differ from regular video meetings or events.

What is a webinar?

A webinar can be described as a video workshop where one or more people present to an online audience. Usually a webinar is broadcast in real time, but it can also be pre-recorded and broadcast as if it were live, or available on-demand so that participants can sign up and enjoy the content when it suits them.

How does a webinar really work?

So a webinar is like an online seminar, and usually works by one or a couple of selected speakers being seen and presented in a picture. An audience can simultaneously watch, chat, ask questions and answer polls. In general, the participants from the audience are not seen in the picture, as in a regular video meeting. The webinar format is a perfect way to reach a large audience at the same time and is also easy to keep to yourself - with a little training and the right equipment!

digital meeting in progress

Three different types of webinars

We can state that there are a plethora of ways to divide and categorize webinars. Not least, we can divide webinars with regard to area of ​​use - the webinar is about driving sales, making a demo of a product, creating visibility, educating or even launching a new product. A common way to divide webinars is also to divide them based on how they are conducted - then these three categories are common and good to know when deciding which type of webinar is right for you:

1 . Live webinar

Here there is a high tempo and a lot of nerves, as these webinars take place completely live! Live webinars are great for driving conversions, connecting with your audience and creating a unique experience that can't be waited for or taken next week. Therefore, this is one of the most common forms of webinars.

Since everything happens live, in real time, however, there is little room for technical errors and retakes. It can therefore feel stressful if you are not comfortable with your script, software, or have a too complex platform. Therefore, we can recommend to really find a platform that is super simple and you feel completely comfortable in - so you can focus on the content fully!

In these types of webinars, you can work a lot with interaction via polls and quizzes, and constantly work on activating the audience. On the one hand, a live audience can give you lots of valuable feedback and input, and on the other hand, you can ensure that they really stay focused throughout the webinar through activities and polls!

Live webinars are particularly suitable for areas of use such as:

  • Onboarding and education , as you can evaluate how your candidates or students absorb the information, and adapt the content in line with their progress
  • Sales and product demos , as it opens up a great opportunity to maximize the chances of influencing the customer, answering their specific questions and leading them to a final purchase or conversion

2 . On-demand webinar

This is as it sounds, a webinar that is pre-recorded and can be viewed at any time, entirely on the terms of the customer or viewer. Imagine a Youtube video, which viewers can watch anytime, anywhere. The advantage of this type of webinar is that you can afford to do retakes and file on details to get it really good before you publish it. As a presenter, you also avoid making your presentation several times, but can instead make a good presentation which you then reuse. If you have an audience that is very busy and lacks time, on-demand webinars are well suited.

On-demand webinars are well suited for areas of use such as:

  • Generate leads with content , because it saves you a lot of time compared to just holding live webinars - instead mix it up and record some live webinars which you then cut together and post in social channels such as content marketing you can attract new customers on an ongoing basis!
  • Online courses , as it saves you a lot of time recording each lecture in one course once, and then reusing the material. Instead, you can have some quality live meetings with interactive question time.

3. Automated webinars

Automation is definitely one of today's big buzzwords. Throw the term AI into the mix and you have a really modern solution ?! The truth is that it's not just buzzwords - there are actually a lot of scenarios where, for example, automated webinars can be a fantastically powerful tool.

Just like on-demand webinars, automated webinars are recorded in advance, but instead of viewers being able to go in and watch at any time, automated webinars are broadcast on a specific day and time! Here it is important to make sure that you have prepared ways for the participants to be interactive during the webinar; maybe sit behind the scenes and answer the chat or send out polls! Or automate everything - you decide!

automated webinar with AI

What is the difference between other types of events and meetings?

Webinars vs. livestreamed events

Webinars are hosted unlike large livestreamed events, usually by a company or individual themselves, without external help from, for example, an event company. In addition, quite simple equipment is often used, often only the built-in webcam and microphone on the laptop! In some cases, of course, a studio and a little more professional equipment are also used. At live-streamed events, it is more common to have the help of both a studio, event company and professional equipment!

Webinars vs. digital meetings

The big difference from digital meetings is that not all participants in a webinar are usually visible in the image. Instead, it is one or more selected speakers who present to an audience that participates by chatting, answering polls and asking questions! Often a webinar is a little more upset than a regular digital video meeting, with a clear common thread, slides and agenda. Video conferencing is often a bit freer in the format with open discussions where all participants are welcome to jump in with video and share!

A powerful digital tool with great benefits for your business

With webinars you can position yourself as expert, show product demos to potential customers, create content that lives on, increase visibility for your business, increase conversions, etc. All in a very cost-effective format that you can do from your living room with just a laptop or smartphone! You also drastically reduce the travel world over for both yourself and your audience and can reach new target groups in other geographical zones! Awesome, right?

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