A webinar registrant is any individual who signs up for a webinar. Learn more below.
What is a webinar registrant?
A webinar registrant is an individual who has signed up or registered to attend a specific webinar.
The registration process typically involves filling out a registration form on the event's designated registration page. The webinar registration form usually collects the registrant's first name, last name, and email address.
It can also include other relevant information, such as their job title, organization, or more qualitative input in free text - such as the expectations on the webinar, or why they are interested in attending.
Once registered, the registrant will receive a confirmation email with details on how to access the webinar. Typically with a necessary personal link to access the webinar, buttons to add the webinar to calendar, along side with some relevant information.
Webinar registrants may attend the live event or, if available, access the on-demand version of the webinar at a later time. They will be counted as an attendee in the data as long as they watched the webinar - either marked as "attended" or "attended on-demand".
Often, when evaluating the webinar, you want to look at the attendance rate - meaning, the number of registrants that became attendees and actually showed up to the webinar live.