On-demand webbinariet - Din guide till inspelade webinars

Vad är ett on-demand webinar? Här är allt du behöver veta om inspelade webinars, och att ge dina deltagare bra upplevelser on-demand.

On-demand webinar - Din guide till efter webbinariet

Innehåll

Introduction

Webinars are a great way to convert more leads or educate customers. But are they just live?

No - webinars come in many formats. They can be live, on-demand, or pre-recorded. Here is a breakdown of the on-demand webinar format, when you should opt for hosting on-demand, and how you can use it in your webinar mix.

What is an on-demand webinar?

An on-demand webinar is a pre-recorded webinar available for users to access when it suits them. Unlike live webinars, participants can sign up and view the content anytime.

This format is excellent for repurposing past live webinars or creating fresh content. On-demand webinars help businesses (A) capitalise on already produced content, and (B) build new content that remains valuable over time.

Exempel på ett on-demand webinar

Types of webinars - on-demand vs. live

There are few different types of webinars you can host. The most common webinar types are the following:

  1. Live webinars - a webinar that takes place LIVE

  2. On-demand webinars - simply a recording that attendees can access whenever they want

  3. Simulated webinars (also called pre-recorded) - a recording that is played at a specific time, so it appears to be live

Webinar types: Live vs. on-demand vs. pre-recorded

When to host on-demand webinars?

Here are 5 examples when it would make sense to host an on-demand webinar:

1. After your live webinar - use on-demand as a way to allow people who missed your webinar, want to re-watch it, or share it with their peers.

2. If you have a very busy crowd - people are often busy, and might not be able to make it to your scheduled live webinar. Offer on-demand - as an opportunity to watch your content it suits them.

3. If you want maximize reach - on-demand can make sense if you want to get a lot of reach and awareness, as it is convenient to watch, whenever you want.

4. You want to get more out of existing content - publishing existing live webinars -> on-demand, or other content you have already produced, can be a great way to get additional traffic, awareness, and leads. Too many don't make enough use of their already produced material.

5. Rank on long-tail SEO and enrich blog posts - just like this blog post is not just text, all content appreciate visual elements. Google loves it too. Add on-demand webinars to relevant blog posts, or landing pages with the transcripts - and enjoy free organic traffic from Google.

How to host an on-demand webinar

Here is a real life example on how you can run a webinar on-demand - in three simple steps.

STEP 1) Record your video

You need a video to host an on-demand webinar. So start by recording this video. Most of the time you do this by actually hosting a live webinar, that also is recorded.

Live webinar on best practices

You can use your webinar platform, like Univid to record your webinar (it's automatically recorded when you press 'go live') or use a local software like OBS.

STEP 2) Edit the video and upload

If you need to - make some adjustments or edits. However, leave most parts raw and unedited. You don't want it to feel to polished as it's still labeled a webinar - and not a heavily edited Youtube video.

on-demand-webinar-find-recording-univid

Great job - now you are ready to upload your pre-recorded video to your webinar platform. In Univid you can simply upload a .mp4 file, or select a webinar you already hosted live or recorded directly in the interface.

Inspelning av webbinarium - publicera on-demand eller ladda ned

STEP 3) Market your on-demand webinar

Using a webinar platform, you can easily (A) put your on-demand webinar behind a registration form (ie. gated content) - to make sure you collect valuable leads data like email, or company name. Or (B) you can keep it open for anyone.

On-demand gated vs. open - With Univid customer Inyett

Gated vs open on-demand webinars - why not mix formats like Univid customer Inyett

Webinars on-demand - gated content vs. open

For each of the two strategies for on-demand, there are a number of pros and cons:

On-demand webinar

Gated

Open

Pros

Leads data, plenty of analytics

Easy to access, awareness

Cons

Harder to access, less eyes reach the content

No leads data, limited analytics

Depending on your strategy or ICP - it might make sense to go either way, or keep some of your on-demand webinars open for anyone, and some more targeted behind a form.

Try creating your own on-demand webinar

Try recording your own on-demand webinar in Univid:s platform yourself - by creating a webinar for free below👇

Kom igång idagGör som över 70.000 användare och skapa engagerande webbinarier med Univid.Testa UnividVisa mig en demo
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