The 5 best GoToWebinar alternatives (2024)

Updated: January 10th, 2024
Published: January 2nd, 2024

This article provides a list of the 5 best alternatives to GoToWebinar for 2024. These webinar platforms are listed with their background, G2 rating, pros, cons, use cases, and review. Before jumping in - let's take a quick look at GoToWebinar's offering - what it's about, user ratings, features and pricing.

TLDR; if you can't wait - here is list of the 5 top GoToWebinar alternatives:

  1. Univid - Smooth and engaging webinars, blazingly fast
  2. Zoom Webinar
  3. Demio
  4. Webex
  5. ON24

GoToWebinar about

GoToWebinar is a webinar software in the GoTo suite, founded in 2003. This U.S. based company provides a variety of software for video communication that you download on your computer - such as GoTo Meeting, GoTo Webinar, GoTo Room, etc. Not just webinars.

GoToWebinar provides hosts with all the basics to create and run webinars for their audience at an affordable price. The webinar tool involves features such as registration pages, live streaming, slide sharing, and basic engagement tools.

GoToWebinar review

GoToWebinar is a widely recognized player in the webinar industry, as one of the first actors to enter the space, and used by alot of companies still today. If you need specific integrations or support for many languages GoToWebinar can be a good choice.

However, in 2024 GoToWebinar can look a bit outdated for hosting webinars - both in terms of branding options and attendee experience. Typically, one need to download software to use GoToWebinar's full functionality. And with a 4.2 in user reviews on G2 - there are more modern alternatives with higher ratings to consider.

GoToWebinar - Webinar software alternative

The GoToWebinar landing page

GoToWebinar G2 rating

4.2/5 rating on G2

GoToWebinar has a decent rating on G2, showing users are quite satisfied with the webinar software - being one of the largest actors in the space. However, note that with a score of 4.2 - this is the lowest G2 score on this list compared to Zoom's 4.4, and with platforms like Univid scoring a 4.8 on G2.

GoToWebinar pricing

GoToWebinar's is priced based on the number of live attendees you expect to attend, and how many organizers (hosts) you need. They offer 4 different public tiers: Lite, Standard, Pro, and Enterprise. However, it might be a bit difficult to understand what plan to choose - and what limitations apply. For example, you need to keep track of the number of hosts, and certain features are not included in the cheaper packages. The prices are billed annually, and start at:

  • Lite: $59 / host / month - < 250 attendees

  • Standard: $129 / host / month - < 500 attendees

  • Pro: $249 / host / month - < 1000 attendees

  • Enterprise: >$499 / host / month - < 3000 attendees

Want CRM integrations like HubSpot, Salesforce, Marketo, or Pardot? Or scale your webinars beyond the limits above? Well, then you need the pro plan or above.

Also note: the pricing is based on the number of host seats you need, which means it can get quite expensive to scale your webinar initiatives.

Why look for a GoToWebinar alternative?

Webinars in 2024 need to be different

It’s 2024. Your attendees are watching content on TikTok, Twitch and Youtube daily. On their way to work, at work, after work. Attention spans are going down, while expectations from attendees are higher than ever - making your job as a marketer tough.

Think about the content you consume yourself.. Probably, not very similar to the typical webinars produced in platforms like GoToWebinar. Attending webinars should be smooth, fun, and engaging.

You cannot expect attendees to stay and convert, if you provide boring and gray experiences without interaction. But, hey! Old news to you, as you are already here looking for alternatives.

The new modern way of doing webinars

Webinars have not changed much in the last decades, with older players like GoToWebinar and Webex dominating the market. Also, platforms like Zoom have been facing issues around security and webinar platforms like GoToWebinar, ON24, and others are struggling to keep up with the new players.

What does this mean for you as a webinar host?

If you are stuck with a tool that does not enable you to create modern experiences up to par with what attendees are watching on Youtube, Twitch and Netflix.. You are in for working overtime. 

At least, if you aim to position yourself as thought leader or drive any meaningful conversions.

So, the choice of webinar software becomes key. But with literally hundreds of platforms to choose from - how do you pick the right one?

Choosing a webinar tool in 2024 - Three factors to consider

The webinar platform you choose in 2024 should enable you to stand out (see the webinar software buyer’s guide) - creating modern webinar experiences that impress your audience in a world dominated by video content on platforms like TikTok, Netflix, Twitch, and Youtube.

More specifically you should look for a platform that allows you to:

  1. Easily set up webinars and collaborate with guest speakers, colleagues, and moderators. Allowing you to focus on what matters - the attendee experience.

  2. Offer engagement features such as polls, live reactions to have attendees stay focused throughout the webinar. Not just the typical Q&A, chat, etc. You want your webinars to be the talking point in your industry. Positioning your brand as the thought leader.

  3. Provide smooth next steps to convert with CTA buttons to “book demo” or “download e-book”. Combined with analytics and engagement insights right into your CRM like HubSpot, Salesforce, Pipedrive. Enabling sales and marketing teams to qualify leads, close more deals and generate that sweet revenue.

Now we know why it might be worth looking into options - let’s dive into the top alternatives in the list below.

The 5 best alternatives to GoToWebinar in 2024

1. Univid - Smooth and engaging webinars, blazingly fast

Univid webinar software - website

The Univid landing page


Univid is a webinar tool to create engaging and branded webinars in 60 seconds. Founded in 2019 in Sweden (EU), Univid is one of the most modern players on the market, challenging the status quo. The platform is built to host smooth webinars - being easy-to-use, beautiful and engaging.


Univid is a modern webinar tool to smoothly create engaging webinars to impress, engage and convert attendees in 2024. If you're looking for a modern alternative to GoToWebinar, Univid can be just the right next step for you.

Get started and set up a branded webinar in 60 seconds - try for free here (no credit carded needed). No downloads required for either host or attendee.

Here is how Univid can be a solid GoToWebinar alternative - with two main benefits:

1. Set up branded and beautiful webinars

Univid is an easy-to-use platform, where you can set up a branded webinar in just 60 seconds. AI-assisted set up helps you as a marketer in 2024 get your branding right to stand out - with everything from landing page, reminder emails, logos, and themes.

The ease-of-use is key when collaborating with new guest speakers and onboarding new colleagues. A low learning curve equals smooth sailing for you as a webinar coordinator.

You can also set up webinar templates in Univid with your favorite themes, settings, and engagement like polls. And then simply use this template when creating your next webinar. Like clockwork.

univid event platform in action with different virtual events and webinarsUnivid is a leader in Webinar on G2

Branded webinars created by hosts using Univid

2. Host engaging webinars

Univid goes beyond the basics of engagement - and offers both beautiful polls (branded to your session), Q&A, chat, and live reactions - built for the 2024 webinar attendee.

But also, interactive video, gamification leaderboards - to make sure attendees do not tab out - but rather stay focused and become your brand ambassadors.

Engagement features in Univid

And finally, Univid offers CTA buttons to drive those valuable next steps like “book 15 min meeting”, “try it yourself”, or “download e-book”. This is shown to increase conversions with up to 50% and convert warm leads in real time. NOT via a cold follow-up email - that’s so 2023..

The webinar basics - check

Univid also got all the basic webinar functionality you need - and some extra:

  • Branded webinar registration page and reminder emails

  • Attendee insights and analytics

  • Automatic recordings in full HD (1080p)

  • Pre-recorded, on-demand, and simulated webinar mode

  • CRM integrations to HubSpot, Salesforce, Pardot, Pipedrive, etc.

G2 rating

4.8/5 rating on G2

Univid has an excellent rating on G2 of 4.8 (the best G2 rating in the list) - indicating that users are happy with the platform. For example, compared to GoToWebinar's 4.2, and Zoom's 4.4.

GoToWebinar user quote


If you’re looking to smoothly host modern and engaging webinar experiences for your attendees - Univid is the best GoToWebinar alternative.

Well, we are of course a bit biased - since this is our platform. But, Univid was built as a 2024 alternative to GoToWebinar. The platform is easy-to-use and has top rated support. Finally, Univid features the highest G2 rating of any of the platforms on the list with 4.8/5 in user reviews.

Get started todayJoin over 70,000 users and create unique webinars with Univid.Try the #1 alternative to GoToWebinarBook a demo of Univid

2. Zoom Webinar

Zoom Webinar - webinar software landing page

The Zoom landing page


Zoom is a U.S. based meeting software that also offers the webinar add-on Zoom Webinar. Zoom Video Communications was founded in 2011. Typically, you download Zoom software on your computer and can then host and attend webinars.


Zoom Webinar can be a good starting point and alternative to GoToWebinar, if you are already in the Zoom suite. However, Zoom have their background in video conferencing - which means they might not fill all your webinar needs if you look for a dedicated webinar tool in 2024; both in terms of branding, and engagement features.

Some webinar hosts also complain about having attendees not being able to join due to company security policies. And due to Zoom's size - hands-on support is something you cannot expect.

G2 rating

4.4/5 rating on G2

Zoom has a solid rating on G2, showing users are quite happy. Still slightly lower compared to Demio's 4.6, and with platforms like Univid scoring a 4.8 on G2.


  • Most attendees know of Zoom

  • Virtual backgrounds and basic branding

  • Affordable pricing for small companies


  • Security issues - some companies have a no-Zoom policy

  • Limited branding and video production options

  • Downloads required for full attendee experience


As a well-known platform, Zoom Webinar can be a solid alternative to GoToWebinar. Especially if you are on a budget and not worried about providing the most modern attendee experience. However, if you aim to truly engage your attendees, you may want to explore the more modern webinar platforms in the list.

3. Demio

Demio alternative - webinar software

The Demio landing page


Demio is a webinar platform founded in 2014 with the aim to provide hassle-free software for marketers, now owned by the U.S. marketing platform Banzai.

As a GoToWebinar alternative, Demio covers the basics for hosting webinars (landing pages, emails, video, analytics). At a relatively affordable price, Demio allows attendees to easily join webinars from their browser. Also, with the basic engagement features (polls, chat, Q&A), and even offers breakout rooms and meeting options.


Demio offers the basics for hosting meetings and webinars with engagement at a fair price point. Given that you can commit for the full year upfront as they only offer annual plans if you want more than 6 people on stage, dedicated support, or CRM integrations. In 2024 Demio can look a bit outdated for hosting webinars - both in terms of branding options, video quality, and attendee experience.

G2 rating

4.6/5 rating on G2

Demio has a solid rating on G2, when comparing webinar softwares like GoToWebinar and Webex. But it still leaves room for improvements in user satisfaction, with webinar platforms like Univid ranking higher in user reviews.


  • Host webinars completely browser-based

  • Easy to use and setup

  • Breakout rooms and meeting functionality


  • Annual plan required for CRM integrations, priority support, or > 6 people on stage

  • Slightly outdated attendee experience and limited branding options

  • No free plan - only a 14-day free trial


If you are looking for an easy-to-use tool that covers both meetings with breakout rooms, and webinars, Demio might be a good option to GoToWebinar. However, if you want something more flexible pricing wise, and want a modern attendee experience with more branding options - you should check out some of the more modern alternatives in the list.

4. Webex

Webex - webinar software

The Webex landing page


Webex is a traditional webinar tool owned by the U.S. tech giant Cisco and was founded in 1995. Webex is built to support a wide variety of events such as meetings, virtual events, and in-person events. Not just webinars.


Webex can be a good alternative to GoToWebinar if you are looking for a full suite that covers not just webinars.

If you are looking for a secure tool to host meetings, large virtual events, or small webinars - Webex can be a solid choice. For example, providing AI note-taking functionality for more productive meetings.

G2 rating

4.3/5 rating on G2

Webex has a decent rating on G2, showing users are quite happy. But still one of the lower G2 scores on this list compared to Zoom's 4.4, and with platforms like Univid scoring a 4.8 on G2.


  • Breakout rooms, available on all plans

  • Gamification for virtual events

  • End-to-end encryption for secure video communication


  • Slightly outdated interface

  • Tool designed primarily for meetings

  • App download required for optimal experience


Webex can be an alternative to GoToWebinar for hosting webinars - given that your main priority is security, or that you host either large meetings or small webinars. Keep in mind though - Webex is a U.S. based company. And if you are hosting marketing webinars - there are more qualified options in the list.

5. ON24

ON24 - Webinar software

The ON24 landing page


ON24 is a webinar and virtual events platform targeted towards the enterprise segment who can pay top dollar. Founded in 1998 this U.S. based company provides a wide range of tools for webinars, virtual events, and personalized content experiences. Not just webinars.


ON24 is a solid webinar tool with a lots of complex functionality that allows you to customize your workflows around webinars, set up content hubs, do advanced reporting, and custom configurations. Also, with good branding options for reminder emails and registration pages.

ON24 offer enterprise-level security with SOC Type 2 and ISO 27001, as well as ISO 27701 certifications.

However, it is not the most beginner-friendly platform in the list, and users report they often require in-house resources to educate and manage the webinars - in a slightly outdated interface.

G2 rating

4.3/5 rating on G2

ON24 has a decent rating on G2, showing users are quite happy. But still one of the lower G2 scores on this list compared to Zoom's 4.4, and with platforms like Univid scoring a 4.8 on G2.


  • Complex webinar setups

  • Extensive webinar insights and reporting functionality

  • Branded landing pages and emails

  • Engagement features: polls, Q&A, gamification


  • Not for beginners or small webinar teams

  • Complex and clunky user interface

  • No public pricing listed

  • Difficult to interact as attendee


ON24 can be a powerful webinar tool if used right, with both engagement features and branding options. Also, if advanced reporting functionality is what you are after - ON24 might be the right choice. However, rated 4.3 on G2, there are platforms in the list with higher user reviews. Users report on a "steep learning curve" being the main challenge.

Frequently asked questions (FAQs)

Q: Is GoTo Webinar free?

GoTo Webinar offers a free 7-day trial but isn't entirely free. After the trial, users can select from packages starting at $59/month (billed annually). Prices vary based on features like maximum participants.

Q: Are GoTo Meeting and GoTo Webinar the same?

No, GoTo Meeting and GoTo Webinar are not identical. They are different products by LogMeIn. GoTo Meeting is geared toward virtual meetings. GoTo Webinar is designed for larger events such as webinars, online education, or training sessions. There are also dedicated webinar tools such as Univid, focusing only on webinars.

Q: What is the difference between a webinar and a virtual event in GoTo Webinar?

Webinars and virtual events both allow you to host live and pre-recorded sessions, with basic engagement. However, the two are different set of functionalities in GoTo, where Virtual Events for GoTo Webinar allows you to host online events over several days and sessions in one place.

The best alternative to GoToWebinar for you

GoToWebinar is a widely recognized player in the webinar industry, as one of the first actors to enter the space, and is used by a lot of companies still today. If you look for specific integrations or support for many languages, GoToWebinar can be a good choice. However, in 2024 GoToWebinar can look a bit outdated for hosting webinars. And with a 4.2 in user reviews on G2 - there are more modern alternatives with higher ratings to consider in 2024.

If you want to create the best webinar experiences in 2024 for your audience similar to what they are already used to with Youtube, TikTok, Twitch and Netflix - you should start looking for alternatives to GoToWebinar to create modern experiences like Univid. Or if you have deeper pockets - check out tools like BigMarker or On24.

Still here and have not made up your mind? Well, why not check out the free trials and plans to try your new tool out? Try out Univid for free to test out the webinar functionality for yourself before committing.

Get started todayJoin over 70,000 users and create unique webinars with Univid.