A webinar integration refers to the ability of webinar platforms to automatically sync with other software to improve the workflow for the webinar host.
What is a webinar integration?
A webinar integration refers to the ability of webinar platforms to automatically sync with other software like CRM:s, email marketing tools, and social media platforms - to improve the workflow for the webinar host.
Some examples of common webinar integrations
Types of webinar integrations
Often, the webinar integrations include software like customer relationship management (CRM) systems, email marketing tools, and social media platforms. But there are other types of integrations as well. Here are the most common ones:
Type of integration
Examples of common integrations
Salesforce Pardot, Eloqua, SAP Marketing Cloud
Social media platforms
What a webinar integration could look like - an example of HubSpot x Univid
Syncing data both ways
This integration syncs data both from HubSpot, such as registered attendees, as well as data back to HubSpot from the webinar tool Univid.
Example of the overview of a two-way webinar integration to a CRM - HubSpot x Univid
Engagement data back into the CRM
Engagement data is pushed back by the webinar tool Univid to HubSpot CRM - such as who attended, who clicked the CTA button, wrote in the chat, asked questions in the Q&A, or what attendees answered in polls.
Example of details of a webinar integration to a CRM - HubSpot x Univid
What are the benefits of using webinar integrations?
The main goal of webinar integration is to simplify and automate tasks, increase operational efficiency, and provide a smoother, more connected user experience. For instance, integrating a webinar platform with a CRM tool allows for one source of truth - not having data live in multiple places. So the webinar host easily can analyze and manage of leads generated from their webinars.
What role does integrations play into the choice of webinar software?
In SaaS, choosing a webinar platform with robust integration capabilities into the marketing ecosystem can be pivotal for several reasons. It enables users to leverage data from their existing systems and services - ensuring consistent workflows, while reducing time-consuming manual data entry and potential errors. Maximizing marketing ROI.
Check out more examples of webinar integrations
Here is a full list of the webinar integrations to Univid, if you want to learn more about specific integrations and how they can make you a more efficient marketer. You can try them for free down below as well.