The Webinarer - The hosts guide to the perfect webinar script

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With The Webinarer, you’ll be equipped with the tools and tips necessary to write a truly perfect webinar script. Research your audience, craft an engaging introduction, create content that resonates with them, use the live format, structure the flow of the webinar, and push a clear next step.

Step 1: Research your audience 🔎

Step 2: Your hook - craft an engaging introduction 🪝

Step 3: Create hyper-relevant content 🎯

Step 4: Structure the flow of the webinar 🌊

Step 5: Finish with a strong call-to-action 👣

Your target attendee and your desired goal determine what kind of webinar you should host. Thus, your webinar script will be decided by your audience. So make sure to do your research prior to writing your webinar script.

Just like on TikTok or a cold call - you will be evaluated in the first seconds you go live. Either people will like you and continue watching. Or, they will quickly dismiss you and tab out or even drop off. Attention spans are down and you need to mitigate that with a strong hook!

Catch the attention of your attendees right away with an introduction that peaks their interest and gets them hooked.

This can be achieved through storytelling or by providing relevant statistics that capture the essence of your webinar.

A. Introduce the topic

In an exciting way - tell people what they can expect, why they made a great decision joining in, and why they should stay until the end. In this introduction you set the tone for the rest webinar. Make sure you are happy, comfortable, and energetic - that will send signals of confidence to both co-hosts, guest speakers and the audience.

Let your audience know that you are eager to share new information and connect with them on a deeper level. Tell them you provide solutions to their problems.

B. Introduce the speakers

Make sure to do the introduction in a fun and exciting way, where you highlight WHY they are the perfect fit for speaking at your webinar and have authority on the topic. This presentation could involve mentioning their:

• career background - mention roles and companies, ex. "Founder @ Univid", "CMO @ Hubspot", "Mood Manager @ G2"

• achievements - preferably related to the topic or showing relevancy, ex. "x3 TED speaker", "super niche specific podcast host", "author of relevant best-seller", "expert specialist Mensa member"

• some fun personal touch - "ex ballet dancer", "book worm", "espresso enthusiastic dad"

C. Introduce the venue

Briefly introduce the webinar platform where the attendees will watch the webinar and interact with you. This is key - setting the expectations and encouraging interaction from the start.

Experienced hosts do this all the time, not just in the start, but throughout the webinar as well. If no one knows how things work, people will be left guessing and be uncomfortable asking questions, sending reactions, etc. You need to set the example and show what's OK.

Good actions here could typically be:

• Write a welcome message in the chat

• Encourage attendees to write 'where people are watching from' in the chat

• Answer a first Q&A question (could be prepared)

• Send out an activation poll - try our poll generator for good questions to ask

Your goal for the webinar should be crystal clear, and so should your content.

You want to ensure that all of the topics discussed are relevant to your target audience and create an enjoyable learning experience for them. Additionally, provide detail in each topic you cover and include time for Q&A.

In your webinar script - leave room for interaction and feedback

Use the live format to let the audience feel that they are heard, their questions get answered, and they can impact what you talk about.

This way you make sure to make the content super relevant for the attendees, and make them leave with tangible value, tailored for their pains and use-cases.

When creating your webinar, it is important to ensure that each topic flows into the next smoothly and logically, but also that you maintain the focus of your attendees.

A. Logical flow

A logical flow in the structure of the content means it is easy to follow, you have a clear agenda set, and the audience knows what to expect. This helps streamline their learning process and follow along.

B. Maintain focus

Make sure you don't loose people half way and your message gets lost. Think about how you maintain the focus of the attendees when crafting the perfect webinar script. Typically, there is a focus dip each 15 minutes - before that you should have an activation.

Tips of 4 good activations to bring back focus that WORKS:

• Bring up Q&A question

• Highlight a fun chat message - mention the person by name to make things personal

• Send out an activation poll - let attendees see the answers and discuss it briefly

• Share a WOW-factor - a surprise offer or an interesting fact

When crafting your script - make sure to think about the crystal clear goal you had in mind when creating your webinar. Now think about how you will lead the attendees to take that next step in way that is:

• low friction

• easy

• clear

Typically, that is done smoothly through CTA-buttons, like in Univid. If you want to get inspired on some different conversion strategies on how you can launch CTA:s - check out our blog post on that here, with some actionable examples on what works.

By following these 5 steps outlined by The Webinarer, you will be well on your way to crafting the perfect webinar script. With research, an engaging introduction, content that resonates with your audience, a dynamic flow of the webinar and strong CTA - you will be able to create an unforgettable live experience for your attendees.

Start crafting the perfect webinar script today with The Webinarer!