B2B webinars that drive pipeline with Telavox

Three proven webinar hosting tips from Alexander Bergström (Telavox)

When it comes to running high-performing webinars at scale, few people have as much hands-on experience as Alexander Bergström, Digital Go-To-Market Manager at Telavox.

Alexander has hosted and produced dozens of webinars as part of Telavox’s demand generation strategy. After moving their webinar program from TwentyThree to Univid, the team has built a repeatable webinar engine that drives pipeline, brand awareness, and education for existing customers.

We asked him:

“Based on your first-hand experience hosting webinars, what are the most important things webinar hosts need to master in 2026?”

Here are his three most important webinar tips - based on real execution, not theory 👇

1. Create a good webinar environment

One of the biggest mistakes webinar hosts make is underestimating their environment.

According to Alexander:

Think of the surroundings and lighting to make an engaging and professional environment to host your webinar.

During years of running webinars, Alexander found a underrated takeaway that laid a foundation for Telavox's webinar playbook.

A repeatable, reliable setup both (1) reduces friction and (2) increases frequency - allowing you to focus on what matters - engaging the audience and driving next steps.

That can mean:

• A dedicated webinar room at the office

• A ring light and HD webcam at home

• Or even a proper in-house studio like Telavox uses

We can just agree with this one - whether it's having a dedicated webinar room at the office, ring light and your laptop at home, or even studio like Telavox - having a reliable setup that you can come back to helps making things easy and allows you to host better webinars and do it more frequently. Definitely a webinar success factor.

2. Don't let the technology restrict you

Technology should support the conversation and help you relax - not distract from it.

From the webinar platform, microphone, camera, and lighting setup - every technical decision affects how professional your webinar feels.

Alexander recommends always having a moderator or administrator present. When someone else manages the chat, Q&A, and technical details, the host can fully focus on delivering value and engaging the audience.

And as Alexander puts it:

"Have someone with you who manages the webinar - microphones and everything else - to ensure high quality."

This could be a producer, chat moderator, moderator in the studio (like in the example with Telavox above) - and it does not have to be external professionals - it should be someone that is comfortable with the tech and in their role.

3. Relax - create an atmosphere that invites conversation

After hosting multiple webinars, Alexander noticed a clear pattern:

The sessions that performed best weren't the most scripted - they were the most natural.

When the host feels tense, the audience feels it immediately. When the delivery feels conversational, engagement increases.

"Relax. Create an atmosphere - both on air and in the chat - that invites conversation."

When the host feels tense, the audience feels it immediately. When the delivery feels conversational, engagement increases. According to Alexander, the goal isn't to deliver a perfect presentation - its to create a setting where discussion feels welcome.

That means:

• Speaking naturally instead of reading slides

• Acknowledging comments live

• Inviting questions early - not just at the end

• Creating engagement in the chat, not just on stage

When you combine both (1) a good webinar environment with (2) the right technology - it becomes much easier to relax and focus on the conversation.

And that's how you create webinars that people remember, and ultimately drives pipeline to grow your business.