Elias Axelsson Björklund - Marketing Project Manager, Questback
Univid is a web-based webinar tool (no downloads required) helping organizations with their webinar workflow: registration management, reminders, live sessions, session recording, follow-ups and on-demand hosting. The tool also suits virtual events of all sizes. Univid puts focus on improving the live experience for both hosts and participants during webinars, it is a streamlined tool for the webinar format when it comes to facilitating engagement and interaction.
GoTo Webinar is a downloadable webinar tool helping organizations with their webinar workflow: registration management, reminders, live sessions, session recording, follow-ups and on-demand hosting. The tool also suits virtual events of all sizes. GoTo Webinar is a mature product, it has a dedicated client software including mobile apps. GoTo Webinar is part of the GoTo Suite making it a compatible with other meeting formats which can more or less interactive than a webinar. Therefore it may be difficult to have an effective workflow for webinars in addition to the learning curve for participants to be interactive as the tool is designed for a broad range of use-cases.
Univids aim is to not make you feel new everytime you are working within the webinar tool. Your audience should not have friction in engagement due to not understanding the interface of the webinar tool. In particular it can be stressful when being live, it may be understandable by experienced hosts that when being live, that's when the ease of use is of utmost importance. It shouldn’t be a problem to cooperate with a guest-speaker or a co-worker new to the webinar tool.
In Univid, you get with little effort branded registration pages and reminder emails. The branded look will follow exactly the same theme made for the webinar session. This provides great flexibilty to your implemented branding initiatives, to demonstrate, if you would like to have your own sign-up forms/landing pages, you can still leverage a common thread in terms of branding of other stages of the webinar journey such as reminder emails. Univid also offers integrations and gives you a smooth webinar workflow given your use-case.
Inviting to an event or webinar normally consists of coping with registration, providing a personal invite link and reminders. If you use GoTo Webinar and want to customize the graphics of your registration page or email communication it is limited, this requires that you have an external tool for creating a registration page, sending out customized invitations via email, etc. Fortunatly, GoTo Webinar has integration support to empower your time invested using external tools.
GoTo Webinar is part of the GoTo Technologies USA, Inc., a U.S. company headquartered in Boston, Massachusetts. Univid is a Swedish based company, located within the European Union. Companies that have cloud policies or GDPR guidelines within Europe might have it easier in terms of risk assessment using as much software as possible within Europe.
While GoTo Webinar is primarily a tool that every user must download, Univid is completely browser-based and requires no download for webinar participants or hosts. Many companies do not allow externally downloaded software, which can be a challenge. Also, most people these days expect to not have to download software at all. Having to download something before joining, increases the barrier to participate, and can have an impact on attendence rate. Univid has full functionality in the browser and participants are invited with just a link.