Matchi's webinar strategy: Building the friendliest sports community in the world

MATCHi is on a rapid growth journey on their way to building the biggest (and friendliest) sports community in the world. Therefore they take full advantage of the interactive format in Univid. Using their webinars to launch new product updates, answer community questions, and onboard new facilities.

How Matchi engages their audience to win

What is MATCHi?

MATCHi is THE booking system for racquet sports worldwide - with over 1,700 facilities in their community. MATCHi makes booking venues smooth.

Thus, Univid was an easy choice in terms of webinar tool for CSM Kristofer & colleagues - to smoothly go live with their weekly community webinars.

Two main webinar goals 🎯

Coming from having used previous webinar tools and strategies for years, MATCHi had a clear goal in mind with their webinar strategy. They wanted both to build a thriving sports community, and onboard new customers more efficiently. And ease-of-use was the key priority to get there.

"MATCHi exists to empower people in racket sports through user-friendly tech. Friendly-tech is what Univid offer us as our webinar tool. Easy to administrate and easy for our the customers to use. Also they offer world class support."

Victoria Wahlström - Customer Success Specialist, MATCHi

Do like Victoria, try Univid now

1. Webinars to build a community

MATCHi is on a rapid growth journey on their way to building the biggest (and baddest) sports community in the world.

Therefore they take full advantage of the interactive format in Univid. Using their webinars to for example:

• launch new product updates

• answer community questions

• educate around topics in their niche

But also to onboard new facilities.

2. Webinars to onboard more efficiently

As a fast growing scaleup, MATCHi onboards a ton of new venues every week. Venues are geographically distributed all over the world, meaning MATCHi needs a way to onboard more efficiently.

Using Univid they found a scalable way to onboard facilities; while at the same time also building authentic relationships and the community.

Ready, set, go! MATCHI's winning webinar setup

Here is the playbook MATCHI use to execute their weekly webinars, scale onboarding, and build a world class sports community.

✅ Webinar engagement to build a community

MATCHi likes to keep things informal and transparent. Thus, their go to webinar set up is polls, live reactions, and an open transparent chat. They use a clean webinar format, but opening up for lots of engagement and feedback with their audience.

Through the open chat, the attendees can also get to know each other. And learn from each other. It becomes familiar crowd that attends and build the community together. Centered around the love of sports.

Also, driving clear next steps via the CTA:s - for example to "Learn more about Padelboard".

✅ Webinar templates to stay on brand

The fact that MATCHi has a clean graphical profile does not go unnoticed. As they play in the B2C as well as B2B space - building a recognized brand is key. Thus, keeping their webinars on brand is important.

MATCHi brands both the live stream, and surrounding session - often in their nice green touch. They vary theme slightly depending on their webinar series, and use webinar templates in Univid to keep things quick and easy.

✅ Connect the webinars to HubSpot

Using the webinar HubSpot integration in Univid, MATCHi are able to keep communication on point, with their own email communication - while making it smooth for webinar attendees with personal links (and no downloads). And being able to follow-up accurately based on who attended or not, or other attendee engagement. Directly into the CRM.

The HubSpot integration also gives some insights on how to improve the webinar efforts over time.