Questback’s Playbook: Creating feedback loops with engaging SaaS webinars
5 ways how Questback as modern SaaS company deploys webinars as a strategic feedback channel. Both to collect real-time feedback and drive engagement. Closing the loop with existing customers and new prospects.
How Questback engages their audience to win
What is Questback?
Questback is a feedback and experience management platform - making it easier to collect, analyze, and act on feedback from customers, employees, and the market.
For example, measuring NPS and making data-driven decisions based on feedback.
Moving from a legacy webinar tool to a modern webinar platform
Having feedback close to heart - choosing a webinar software that provided ways to both interact with the audience in real time, as well as collect feedback was key to Questback.
Thus, Univid, as a modern webinar platform, checked both the interactive needs, as well as the modern and branded experience Questback wanted to provide their audience.
Let's dive into the 5 elements of the Questback webinar playbook - and why it works.
The 5 Elements of Questback's Webinar Playbook
1. Using interaction in webinars to understand customers better
Questback understands the importance of feedback and two-way conversations. Thus, moving towards conversational webinars ie. using interaction to turn the webinars into a two-way conversations, rather than a monologue.
Through frequent polls Questback keeps attendee focus high, and uncover real customer needs and challenges. They then take action - turning this engagement into:
the product roadmap
content on the website
upcoming webinar topics
Also, driving next steps to their Academy through CTA buttons, and building their academy out with informative webinar recordings.
2. Mixing existing customers and new prospects
By inviting both loyal users and new leads - Questback's webinars become a bridge between customer success and marketing.
This, together with an open chat, also creates a community type of vibe - that nicely reflects the Questback DNA. And prospect's get a feel for what it's like being part of the community, already in early touchpoints with the brand.
Also, internally CS and marketing works closely together on the webinars - both planning out topics and executing them. Making the content hit right, and the feedback loops tight.
3. Using feedback tools to improve the webinars
Speaking of feedback loops - Questback uses live polls, Q&A, and their surveys afterwards to understand the outcome of each webinar.
Making sure they improve to the next webinar, and make data-driven decisions all the way.
4. Getting momentum via webinar series
And Questback also makes sure there always is a next webinar.
By planning out a webinar series - and staying true to schedule - Questback keeps the content coming. People know what to expect and can build a habit out of attending.
5. Educating and providing value first
Also, Questback wins by having a healthy mix of informative webinars around the SaaS product, and ALOT of value adding webinars around surrounding topics like HR, feedback, working more efficiently in Microsoft Office, and measuring customer or employee happiness.
Putting themselves in the center of the conversations in stakeholders and reminding customers of that they are staying with a leader moving the industry forward.
Create data-driven webinars to get feedback
Why not do like Elias and Questback? Try Univid yourself to create engaging, and data-driven webinars below