10 Best Webinar Software with HubSpot Integration [2025 Guide]
Find the top webinar tools for HubSpot. Compare HubSpot integrated webinar platforms based on reviews, automation options, and pricing to find your best fit.
Contents
The Quick Guide to HubSpot Webinar Integrations
Running webinars can be the most impactful marketing activity for your organization.
But it can also become a complex activity where you juggle Excel files of attendee data, with sending reminders, and understanding who attended, or which attendee was even a good lead.
Instead, with a strong CRM integration between your webinar platform and HubSpot, you will automate all of these things..
What to look for when choosing a webinar software for HubSpot
More specifically, a top HubSpot webinar integration will allow you to:
Use HubSpot forms and landing pages to collect signups
Trigger automatic reminders with the personal link for each attendee
Sync registrants and attendee data with engagement data to HubSpot CRM
In this guide - we will break down the best 10 webinar platforms that integrate with HubSpot, with pros and cons, and ideal use cases for each.
Native HubSpot integration vs. third-party integration
Also, a final note before we jump into the top list. Make sure that the webinar software does not just offer a third-party webinar integration - ie. requires a third-party software like Zapier, or Make to work.
Instead the webinar software should offer a native HubSpot integration - meaning it is built for HubSpot specifically and communicates directly with the HubSpot CRM.
Example: A native HubSpot webinar integration to the webinar software Univid (built specifically for HubSpot)
A native connection means:
✅ Your data syncs reliably in real time with all deep data points needed.
✅ You have the fastest setup and best UI and experience.
✅ You don't pay for additional software.
Now we are ready to dive in.
The 10 best webinar software with HubSpot integration
1. Univid HubSpot Integration (top rated by HubSpot users)
Platform overview
If you are looking for an easy-to-use and branded webinar tool that deeply integrates to HubSpot, Univid is built for you. Univid is a webinar tool to create engaging and branded webinars in 60 seconds.
And Univid is built specifically for HubSpot, with a deep native HubSpot integration, that allows you to:
✅ Automatically sync leads, attendees, and viewer behaviour to HubSpot.
✅ Create HS lists based on engagement data like attendance, CTA clicks, or watch time.
✅ Use your own HubSpot forms, or branded landing pages via Univid.
✅ Trigger reminders and follow-up emails for no-shows or engaged viewers.
✅ Clean UI, no downloads, optimized for self-serve onboarding.
Integration overview
Learn more about the ins and outs of the HubSpot integration to Univid below - how to set things up, and how it works. Or in the Hubspot x Univid integration guide.
Best For: Growing companies and SaaS that want to automate their webinar workflows, without complexity.
G2 rating
Univid has an excellent rating on G2 of 4.8 and 5.0 on review sites like G2 and Capterra (in the top ratings on this list) - indicating that users are happy with the platform. For example, compared to GoToWebinar's 4.2 and Zoom's 4.4.
HubSpot Marketplace rating
5.0 rating
So, what does the HubSpot users say? Well, Univid is one of the highest rated webinar software in the HubSpot marketplace with a rating of 5 of 5.
Read what HubSpot webinar hosts using Univid and HubSpot together report below:
"Saves time, we can focus on delivering great webinars instead of wasting our time managing submissions and satistics - Univid streamlines this for us."
"No fuzz, it works"
"Very easy to connect Univid to HubSpot and work with the tools."
Summary
If you’re looking for a smooth way to host engaging webinars - Univid is the best webinar software for HubSpot in 2025, with a deep native integration that is top rated in both the HubSpot Marketplace and G2. Try it for free here.
Get started todayJoin over 70,000 users and create unique webinars with Univid.Get a demo
2. GoToWebinar HubSpot Integration
Platform overview
GoToWebinar is a webinar software in the GoTo suite, founded in 2003. This U.S. based company provides a variety of software for video communication that you download on your computer - such as GoTo Meeting, GoTo Webinar, GoTo Room, etc. Not just webinars.
GoToWebinar supports basic HubSpot integrations via integration, Zapier, and other tools.
Integration overview
Best For: Legacy systems or highly regulated orgs.
G2 rating
GoToWebinar has a decent rating on G2, showing users are quite satisfied with the webinar software - being one of the largest actors in the space. However, note that with a score of 4.2 - this is the lowest G2 score on this list compared to Zoom's 4.4, and with platforms like Univid scoring a 4.8 on G2.
HubSpot Marketplace rating
So, what does the HubSpot users say? Well, GoToWebinar's HubSpot integration seems to have some room for improvement, by looking at reviews in the HubSpot marketplace with a rating of 3.7 of 5.
3.7 rating
Summary
GoToWebinar is a quite reliable platform that been around for ages. The HubSpot integration seems to work fine, while the rest of the platform might have some room to meet the modern standard in 2025. Overall it can be a decent choice.
3. Zoom Webinar Hubspot Integration
Platform overview
Zoom is a U.S. based meeting software that also offers the webinar add-on Zoom Webinar. Zoom Video Communications was founded in 2011. Typically, you download Zoom software on your computer and can then host and attend webinars.
Zoom Webinar does not have a native HubSpot integration. Rather you will have to go through third-party providers like Zapier, or use the Zoom Meeting app.
Integration overview
Best For: Organizations that do not require deep integration with HubSpot, are happy to use third-party integration, or have another CRM system than HubSpot.
G2 rating
Zoom has a decent rating on G2, showing users are quite happy. Still slightly lower compared to Demio's 4.6, and with platforms like Univid scoring a 4.8 on G2.
HubSpot Marketplace rating
So, what does the HubSpot users say? Well, Zoom Webinar does not have it's own native integration today, so there are no relevant reviews in the HubSpot marketplace to summarize.
0.0 rating
Summary
Zoom Webinar is a standard platform that might suit you if you are already in the Zoom suite. As the platform lacks a direct native HubSpot integration - you will have to decide if you need a more deep integration. If yes, then you might want to check out some other alternatives on the list. Otherwise, Zoom Webinar can be a solid choice.
4. Livestorm Hubspot Integration
Platform overview
Livestorm is a user-friendly video engagement platform and offers the essential webinar functionality. The platform is one of the more modern tools in the list and can be a good all-in-one solution. However, webinars are not the only priority anymore and the tool has grown to be quite complex - as indicated by users on G2.
Livestorm does have a HubSpot integration. Also, you could go through third-party providers like Zapier.
Integration overview
Best For: Larger teams that need one platform for everything video - not just webinars.
G2 rating
Livestorm has a rating on G2 of 4.4 / 5. A solid score when compared to webinar platforms like GoToWebinar and WebinarJam, showing users are quite happy. Although, it is still substantially lower compared to platforms like Univid that scores 4.8 on G2.
HubSpot Marketplace rating
So, what does the HubSpot users say? Well, Livestorm's integration has quite a solid rating of 4.1 of 5. Some users seem to prefer the Zapier integration as it provides more data. But overall people seem quite happy with the integration.
4.1 rating
Summary
Livestorm can be a good all-in-one video platform if you are looking for a platform that can do it all. The HubSpot integration seems appreciated and it supports using Zapier as well. However, if you are looking for a modern platform to just host webinars, other more light-weight choices on the list might be a better more fit.
Get started todayJoin over 70,000 users and create unique webinars with Univid.Get a demo
5. Demio Hubspot Integration
Platform overview
Demio is a webinar platform founded in 2014 with the aim to provide unfussy software for marketers, now owned by the U.S. marketing platform Banzai.
Demio offers basic HubSpot integrations via integration, Zapier, and other tools.
Integration overview
Best For: Simpler live events, and online courses.
G2 rating
Demio has a rating of 4.6 out of 5 on G2. A quite good score when compared to webinar platforms like Webex and GoToWebinar. Although, there is still room for improvement in user satisfaction, compared to platforms like Univid scoring 4.8 in user reviews on G2.
HubSpot Marketplace rating
So, what does the HubSpot users say? Well, the responses are mixed. Demio's HubSpot integration has some feedback on improvements from reviews in the HubSpot marketplace.
With a rating of 3.0 of 5, some users are satisfied, but some report they would like to work with dynamic lists (not just static ones), and being able to work with workflow actions.
3.0 rating
Summary
Demio is a good webinar platform alternative if you are looking for a tool that is easy to use and is equipped with engagement features. However, the HubSpot integration has some mixed reviews - rated 3 of 5 stars in the HubSpot Marketplace.
6. ON24 Hubspot Integration
Platform overview
ON24 is a webinar and virtual events platform targeted towards the enterprise segment who can pay top dollar. Founded in 1998 this U.S. based company provides a wide range of tools for webinars, virtual events, and personalized content experiences. Not just webinars.
ON24 offers enterprise HubSpot integrations via direct integration, Zapier, and other tools.
Integration overview
Best For: B2B enterprise organizations that need complex webinar functionality; and can spend resources and time on configuration and custom set up.
G2 rating
ON24 has a decent rating on G2, showing users are quite happy. But still one of the lower G2 scores on this list compared to Zoom's 4.4, and with platforms like Univid scoring a 4.8 on G2.
HubSpot Marketplace rating
So, what does the HubSpot users say about the On24 HubSpot integration? Well, the responses are mixed. On24's HubSpot integration seems to stir up some emotions - with some feedback on improvements by users in the HubSpot marketplace.
With a rating of just 2.0 of 5, the On24 HubSpot review has one of the lower ratings of this list. Users report main issues being the set up being complex, and not getting the proper support or information. The integration however seems to have some advanced functionality available.
2.0 rating
Summary
ON24 can be a powerful webinar tool if used right, with both engagement features and branding options. Also, if advanced reporting functionality is what you are after - ON24 might be the right choice. However, rated 2.0 of 5 in the HubSpot Marketplace, it seems the webinar integration might leave some room for improvement.
7. WebinarJam Hubspot Integration
Platform overview
WebinarJam is a webinar platform by the U.S. company Genesis Digital. WebinarJam was founded in 2013 and is today one of the cheaper webinar platforms on the market, aimed as an "all-in-one" tool for small to medium enterprises.
WebinarJam does not offer a native HubSpot integration, rather you have to rely on a more basic third-party integration to, for example Zapier.
Integration overview
Best For: Users who are looking for the cheapest alternative, who aim to run B2C funnels.
G2 rating
WebinarJam has the lowest G2 rating on this list with its score of 3.5, indicating that there is room to improve. Compared to Livestorm scoring a 4.4, and Univid scoring a 4.8 on G2.
HubSpot Marketplace rating
So, what does the HubSpot users say? Well, WebinarJam does not have a native integration today, so there are no relevant reviews in the HubSpot marketplace to summarize.
0.0 rating
Summary
WebinarJam can be an alternative if you are budget conscious and looking for the cheapest alternative to host webinars. However, as no native HubSpot integration is offered, and WebinarJam has a G2 rating of 3.5 of 5 - if you want a deep HubSpot integration, other platforms on the list might be a better fit.
8. BigMarker Hubspot Integration
Platform overview
BigMarker is a platform for hosting not only webinars, but also virtual and hybrid events. The U.S. company was founded in 2010.
BigMarker offers a basic HubSpot integration via direct integration (no public app available in the HubSpot Marketplace), or Zapier.
Integration overview
Best For: Enterprises running webinars at scale, who are open to a steeper learning curve and higher price point.
G2 rating
BigMarker has a rating of 4.7 of 5 on G2. A solid score when compared to webinar platforms like WebinarJam and GoToWebinar, showing users are quite happy. Although, it is still lower compared to platforms like Univid that scores 4.8 on G2.
HubSpot Marketplace rating
So, what does the HubSpot users say? Well, BigMarker do not offer a public app in the HubSpot Marketplace, so there are no relevant users reviews in the HubSpot marketplace to summarize.
0.0 rating
Summary
BigMarker as a solid webinar platform in the enterprise category, if you don't require the most modern attendee experience. There seems to be a direct HubSpot integration, but no public application or user reviews available in the HubSpot Marketplace. Want to get started quickly on your own or self-serve? Well, you might want to check out some other alternatives on the list, otherwise it could be worth exploring BigMarker.
9. WebinarGeek HubSpot Integration
Platform overview
WebinarGeek is a platform for hosting webinars at an affordable price tag. The company was founded in the Netherlands in 2015.
WebinarGeek offers a basic direct HubSpot integrations via integration, or via Zapier.
Integration overview
Best For: Looking for EU webinar platform with the basic functionality covered.
G2 rating
WebinarGeek has a rating on G2 of 4.5 / 5. A solid score when compared to webinar platforms like WebinarJam, and GoToWebinar, showing users are quite happy. Although, it is still lower compared to platforms like Univid that scores 4.8 on G2.
HubSpot Marketplace rating
So, what does the HubSpot users say? Well, the integration is rated quite well in the HubSpot marketplace. With a rating of 4.2 of 5, most users are satisfied, but some report they would like more features and support to map custom properties. Worth noting, there are higher rated EU based webinar platform alternatives in the list.
4.2 rating
Summary
WebinarGeek is a good webinar platform alternative if you are looking for a tool with the basics covered in the EU. However, it's worth checking out GDPR-friendly EU alternatives in the list like Univid (rated 5 / 5) or Livestorm (rated 4.1 / 5) - also with native HubSpot integration and high user ratings.
10. WebinarNinja HubSpot Integration
Platform overview
WebinarNinja is a webinar software, as of January 2024 owned by the US company ProProfs. WebinarNinja was founded in 2014 and is today one of the cheaper webinar platforms on the market, aimed as an "all-in-one" tool for small businesses and solopreneurs with focus on educational use-cases.
WebinarNinja does not have a native HubSpot integration. Rather you will have to go through third-party providers like Zapier or Make.
Integration overview
Best For: Coaches, educators, and small businesses that are OK without native HubSpot integration.
G2 rating
WebinarNinja has a low rating on G2 with a score of 3.1, stating there is room to improve, when comparing it to other platforms like GoToWebinar with 4.2 on G2 and Univid scoring 4.8 on G2. WebinarNinja has the lowest G2 score out of the tools on this list.
HubSpot Marketplace rating
So, what does the HubSpot users say? Well, as WebinarNinja does not have it's own native integration today - there are no relevant reviews in the HubSpot marketplace to summarize.
0.0 rating
Summary
WebinarNinja is a standard platform that might suit you if you are a coach or educator, and do not require a deep integration to HubSpot or run a different CRM. Also, note that all the alternative webinar softwares in this list have higher user ratings on G2. Otherwise, WebinarNinja can be a decent choice.
To conclude: The best 2025 HubSpot integrated webinar software
You now have a lot of alternatives to choose from. TLDR; the best webinar software for HubSpot in 2025 is Univid - based on user reviews, both on G2 and HubSpot, and modern webinar functionality.
Whether you're looking for a simpler setup, more powerful automation, or smoother HubSpot integration than what you currently have today - it's worth trying tools that match your goals in 2025.
So for example, you can consider a top rated platform like Univid. Or, for those of you with deeper pockets, it might also be worth checking out alternative tools like Livestorm or ON24.
Get started todayJoin over 70,000 users and create unique webinars with Univid.Show me a demo
