Stora Enso Skog - Building a B2B community with webinars

Building a B2B community with webinars?!

YES! Louise and Stora Enso Skog have done it. And on the topic of 'forest'.

Who is Stora Enso Skog?

Stora Enso was founded in 1288 and is a leading provider of renewable products in packaging, biomaterials and wooden construction. Also, one of the largest private forest owners in the world. The Forest division 'Stora Enso Skog' is responsible for wood sourcing for their own industries and B2B customers.

Why webinars?

Through educational webinars with experts, Stora Enso Skog keeps their network engaged and builds brand awareness. 

While at the same time driving a greater agenda -> transformation towards a more sustainable world.

How to use webinars to build a B2B community?

1. Run a series. 

The webinars are batched up in series, and typically feature a livestream with guest speakers - live from Stora Enso's in-house studio. Often together with slide share, neatly presented to the side using the Univid virtual studio. And with the live stream tuned into perfection with fantastic Jonas & Confetti Communication Agency.

2. Keep momentum through clear next steps.

The audience can ask questions in the Q&A, react to the webinar in real time, and take a next step using the CTA (call-to-action). A typical CTA is driving sign ups for the next webinar. Thus, keeping the community thriving and alive.

3. Use templates.

As Stora Enso Skog runs a webinar series, they alternate between a few different design templates in Univid. This makes the set up smooth and uniform to brand - no matter who does the setting up.