Kundo - Growing a webinar series with 450%
How do you scale customer success, and deploy AI agents to work along side humans in customer service? Well, SaaS company Kundo knows what's up. And after switching to Univid, they grew their webinar series on the future of customer success by over X4.5 times - to beyond 600 registrations per webinar.
How Kundo engages their audience to win
Kundo:s webinar series has grown by 450%
Since switching to Univid, Kundo has grown the average number of registrations per webinar by over 450% from when they made the switch of webinar platform 8 months earlier.
At the same time with consistently high show up rates, and a ton of engagement, and curious questions in the Q&A.
3 clear success factors in Kundo:s webinar strategy
Kundo does a few things that stand out, causing their webinar series to compound. Here are three of their success factors.
1. Bring in topic experts ✅
Kundo talks about hot topics related to their SaaS, like how to deploy AI for customer success. But they do it with internal experts, for example AI Lead, Kristoffer Nolgren running the talk on AI agents.
2. Use their own webinar studio ✅
In their own webinar studio Kundo has everything set up with a nice backdrop, laptop connected to Univid, and good lighting.
This makes their webinars look professional, branded across the entire experience, but also helps presenters focus on their talk and interacting with the audience.
3. Follow up on Q&A (for real) ✅
Kundo are great at following up on questions in the Q&A with a dedicated moderator that encourages questions, reveals good questions, and is attentive. The Q&A moderator both:
(A) bringing the questions up to the presenter that can answer live in the video, but also
(B) answers live with qualitative answers in writing on all the questions
This makes sure all attendees asking questions feel valued and get value-add responses - not just “thanks for your questions, we hope we have time to answer it”.