Inside KTH’s Digital Event Playbook: 400+ Questions and 3,000+ Reactions

How do you as public authority go live, get +400 questions and +3000 reactions during a 2 hour digital event? KTH, one the leading universities in Europe, deployed their digital event playbook on Univid:s top rated platform for public sector.

Learn about the 4 things they did below.

How KTH engages their audience to win

What is KTH Royal Institute of Technology?

KTH (KTH Royal Institute of Technology) is Sweden's largest technical university. KTH, located in Stockholm, is also one of Europe's leading technical and engineering universities.

How does KTH choose vendors?

Being a public research university and public authority, KTH needs to choose systems that are compliant with regulation and laws. Thus, choosing a reliable option like Univid to host their digital events was a easy choice.

"We were looking for a platform that was easy to use for us and at the same time fun and engaging for our young audience and Univid provided just that. We were very happy to see that our audience was interacting with us as well as with each other during the entire event."

Alina Lingnau - Public Relations Officer, KTH

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KTH Fill the Gap: An initiative for inclusivity

KTH's core activities of education and research are organised in five schools. With +13500 students every year, KTH needs to answer all the questions and educate new students on what the programmes are about.

KTH Fill the Gap is one such initiative. That also aims to increase the proportion of female and non-binary students on study programmes where they are underrepresented at KTH.

It is an online initiative on social media, accompanied with a live digital event run on Univid. More female and non-binary engineers are needed, and the campaign features five female alumni who each represent their particular “gap”. In other words, an important area where more diversity is needed to solve future societal challenges.

The KTH digital event playbook

KTH deploys a state of the art event playbook for their digital events as a leading university and actor in the public sector.

Here are 4 things they did to get +400 questions and +3000 reactions in their digital event on Univid:

• ✅ Follow brand guidelines

• ✅ Set up a play channel

• ✅ Make things interactive

• ✅ Make use of smart event insights

✅ Follow brand guidelines: Setting up the virtual event

So, the different sessions were easily setup and tailored to match the KTH branding and colors. The virtual event was planned out with different live sessions in parallell and a main session where the event started.

The hosts could set everything up themselves - then multiply the theme across the event using the webinar template functionality in Univid.

Then simply adjust the event information with the speakers, and send out the links to the participants!

✅ Set up a play channel: Overview the 6 different live sessions

The sessions were gathered in a space, so the virtual event participants could easily get access to all of the sessions, overview them and jump between the live sessions easily. The space could be adjusted easily to match the looks of the individual sessions! Clean and stylish.

Six different live rooms where open for the participants to jump between, using the space as an overview.

In each room - 3 to 6 hosts from KTH were participating in video for the live Q&A. The hosts consisted of both students, professors, and program managers. The questions were many and the last hour went by fast, in an interactive fashion were the participants could get all the answers they could imagine.

With Univid each individual live session and Q&A could be highly scalable, handling 1000s of participants if needed! For example, like when Region Gotland hosted Almedalsveckan - one of the biggest political fairs in the world on Univid (with 998 events during 4 days).

"Almedalen Week is based on everyone being able to participate, with Almedalsveckan Play, more people have been given this opportunity. With Univid's solution, we have found a simple and attractive platform that breathes Almedalen."

Mia Stuhre - Project Leader, Almedalsveckan

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It was fun to see the amount of interaction, and how much fun the students were having learning more about KTH, the different programs, and what to apply for.

✅ Make things interactive: Livestream and quiz questions

Things started off in the main session where the participants could watch the studio livestream, professionally moderated and produced in the highest 1080p HD quality.

Also, interaction was popping of with both polls, reactions and leaderboard activated. With thousands of reactions and around a 400 comments and questions the energy was high.

The students had many thoughts and ideas to share, and really wanted to be a part the virtual event - not just passively listen in.

The hour was soon over and people were getting ready for the live questions and answers, with the different programs represented in separate rooms.

✅ Make use of smart event insights

An virtual event like this provides a ton of good insights that are useful for you as a host.

You get input on many great questions, and thoughts that you can continue working on, make sure you answer on the website, etc.

Also, the session can be utilized to analyze what parts of the event was good and what parts need improvement - to further perfect your content and flow.

KTH used both polls, Q&A and live reactions - to gain insights into what could be improved, for example answering:

• What to answer in website FAQ?

• What programmes are popular this year?

• Where to double down with more information?

Want to create digital events for public sector?

If you also, like KTH, want to create beautiful, compliant, and accessible digital events - contact us below. And we will show you more of how Univid works.