Inside the exclusive sales webinars of a Northern European IT Leader

As a Northern European leader in IT, Advania wants to provide top notch webinar experiences to their potential and existing customers. With Univid:s webinar platform, Advania got just that. Where professionalism meets engagement - hosting live Advania Accelerate webinars from a green screen studio with DJ, moderation, and expert speakers. Branded to perfection.
How Advania engages their audience to win
Nailing the webinar experience
Advania hosted their live Accelerate events on Univid. When planning these webinar sessions out - creating a magical experience was key. Creating exclusive experiences that people would remember. With the Advania brand in center - both colors, images, and studio visuals.
â Brand logo
To make it clear who is providing the experience, Advania's logo is placed in the top left corner.

â Brand colors
To increase brand awareness and make the entire experience feel like Advania - the colors are key.

â Branded splash
To make the waiting room before you go live inviting, Advania used the countdown in Univid together with a branded splash image behind. Creating an full event experience, rather than just a gray meeting link.

Also, keeping the chat going before - to keep people engaged and build up expectations before they went live.
â Studio visuals
The event room was designed to fully create an immersive look and feel together with the setting, effects, and coloring by the studio.
Getting attendees to engage
With around 100 participants, the discussions were flowing and the audience questions were brought up to the moderator in the studio for an interactive live experience.
To engage their audience, Advania has been using both:
â Live chat (with chat moderator)
â Polls
â Live reactions
And offering clear next steps
And finally, Advania uses CTA buttons to drive next steps, like "book a meeting" or "read the full report on cloud updates" here.

The gift that keeps giving - offering the webinar replay
The live webinars have turned out great. And for any attendees that happen to miss the live experience, Advania has made the webinar replay available on the same link afterwards. This ensures the value reaches the most amount of people possible, where data shows around 41% of attendees take part in the replay afterwards.

