Inside the exclusive sales webinars of a Northern European IT Leader

As a Northern European leader in IT, Advania wants to provide top notch webinar experiences to their potential and existing customers. With Univid:s webinar platform, Advania got just that. Where professionalism meets engagement - hosting live Advania Accelerate webinars from a green screen studio with DJ, moderation, and expert speakers. Branded to perfection.

How Advania engages their audience to win

Nailing the webinar experience

Advania hosted their live Accelerate events on Univid. When planning these webinar sessions out - creating a magical experience was key. Creating exclusive experiences that people would remember. With the Advania brand in center - both colors, images, and studio visuals.

To make it clear who is providing the experience, Advania's logo is placed in the top left corner.

Branded webinar logo

✅ Brand colors

To increase brand awareness and make the entire experience feel like Advania - the colors are key.

Change webinar header color

✅ Branded splash

To make the waiting room before you go live inviting, Advania used the countdown in Univid together with a branded splash image behind. Creating an full event experience, rather than just a gray meeting link.

Live webinar countdown

Also, keeping the chat going before - to keep people engaged and build up expectations before they went live.

✅ Studio visuals

The event room was designed to fully create an immersive look and feel together with the setting, effects, and coloring by the studio.

Getting attendees to engage

With around 100 participants, the discussions were flowing and the audience questions were brought up to the moderator in the studio for an interactive live experience.

To engage their audience, Advania has been using both:

✅ Live chat (with chat moderator)

✅ Polls

✅ Live reactions

And offering clear next steps

And finally, Advania uses CTA buttons to drive next steps, like "book a meeting" or "read the full report on cloud updates" here.

Activate webinar call-to-action (CTA)

The gift that keeps giving - offering the webinar replay

The live webinars have turned out great. And for any attendees that happen to miss the live experience, Advania has made the webinar replay available on the same link afterwards. This ensures the value reaches the most amount of people possible, where data shows around 41% of attendees take part in the replay afterwards.

"As a Northern European leader in IT, we wanted to host our digital sales events in style - and that's what we got with Univid."
Daniel Albertsson - Chief Digital Innovation Officer, Advania
Inside the exclusive sales webinars of a Northern European IT Leader
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