We are proud that our bachelor's thesis that we wrote at KTH in collaboration with Univid was published this week. The purpose of the work was to investigate a possible positioning in the market for digital event and meeting platforms, such as Univid, and provide proposals for technical application that can effectively contribute to that positioning. Below is a general overview of the thesis work.
Based on the market and competition analysis in the study, differentiation with interactive and innovative elements is established as an effective strategy. Furthermore, a prototype is presented with two different examples of interactive elements that can help strengthen Univid's position as a niche player in the market for digital event platforms. Our proposals are based on a number of interviews and a larger survey of user needs both as speakers and listeners. The evaluation of the prototype was carried out using known methods in human-computer interaction and the test group included successful lecturers from both the business world and the university world, as well as several experts in UX design.
We hope that this work can support Univid in their continued development of the platform in the implementation of new innovative functionality. We also hope that the work can serve as support in decision-making about different directions that may be relevant for Univid to take to strengthen their position as a leading player in the market!
/ Rita Blomstersjö & Martina Wikström
If you want to read our work, you will find it here:
Looking for the most beautiful, interactive and easy-to-use solution for your next event, webinar or digital meeting? Let us show you Univid! Contact email@example.com and we will set up a demo.