De 8 bästa Contrast alternativen (2025)

Denna artikel presenterar en lista av de 8 bästa alternativen till Contrast för 2025. Dessa webinarplattformar är listade med deras bakgrund, G2 betyg, fördelar, nackdelar, användningsområden, och recension. Innan vi hoppar in - låt oss ta en titt på Contrast:s funktioner och prisbild.

TLDR; om du inte kan vänta - här är listan på topp 8 alternativ till Contrast:

1. Univid - Smooth and engaging webinars, blazingly fast
2. GoToWebinar
3. Zoom Webinar
4. Demio
5. BigMarker
6. Microsoft Teams
7. WebinarJam
8. ON24

Guide för att välja rätt webinarplattform - 6 stegs checklist [guide]

Contrast is a webinar platform founded in 2020 and based in France. It is designed to help marketing teams run webinars that are easy to set up, and integrated into existing marketing workflows. The platform also offers content repurposing tools.

Contrast covers standard webinar functionality such as branded registration pages, email flows, basic analytics, and interactive elements. It also includes basic tools aimed at turning webinars into other content formats such as social media clips and blog posts.

Contrast is generally well-received by users looking for a modern tool to run marketing-focused webinars.

Its clean interface and lightweight setup process are often highlighted as strengths, especially by small to midsize teams. However, the platform lacks some of the advanced capabilities like CTA buttons, and does not offer a lot of integrations beyond HubSpot.

Dissatisfaction from recent users on G2 concerns support being slow to respond, the pricing plan being too expensive, and some more advanced functionality is lacking.

The Contrast (getcontrast) landing page

Contrast has a high rating on G2 of 4.8 of 5. However, it's worth noting that the number of reviews is relatively limited compared to older platforms like Zoom or GoToWebinar, so the rating may be skewed toward early adopter sentiment. But it has a similar rating to platforms like Univid that scores 4.8 on G2.

Contrast is priced based on the number of unique registrants you expect to have per month. The pricing is quite attractive if you have a smaller audience, but gets expensive quickly if you have more than 250 registrants per month, going from $199/month to $499/month.

What is a registrant?

A registrant is someone who registers to your webinar in a given month. Contrast count unique registrant per month. And they reset monthly.

Contrast plans

Contrast offer 3 different tiers of webinar plans: Free, Pro, and Premium. For more than +600 registrants per month, or if you need more than HubSpot integration - you will have to talk to sales about the custom Premium plan - which do not have any public price listed. The prices, billed monthly, start at:

A few things to note around Contrast's pricing:

• The pricing is based on a mix of number of registrants and functionality you will need, and pricing quickly gets expensive as you scale your webinar initiatives.

• If you need integrations beyond HubSpot, API access, webhooks, etc. these are only available on the custom "Premium plan" where you have to reach out to sales.

• Other things to keep in mind - repurposing content will be limited to 5 or 25 clips per month, and only 1 branded channel is included in the public plans.

It’s 2025. Your attendees are consuming content on TikTok, Twitch and Youtube on a daily. On their way to work, at work and after work. Attention spans are going down, while expectations from attendees are higher than ever - making your job as a marketer tough.

Think about the content you consume yourself. Probably not very similar to the typical webinars produced in platforms like Contrast? Attending webinars should be smooth, fun and engaging.

You cannot expect attendees to stay and convert, if you provide boring and gray experiences without interaction. But this is probably old news to you, as you are already here looking for alternatives.

Webinars have not changed much in the last decades, with older players like GoToWebinar and Webex dominating the market. Also, platforms like Zoom have been facing issues around security and webinar platforms like Contrast, ON24, and others are struggling to keep up with the new players.

If you are stuck with a tool that does not enable you to create modern experiences up to par with what attendees are watching on Youtube, Twitch and Netflix. You are in for working overtime. 

At least if you aim to position yourself as thought leader or drive meaningful conversions.

So, the choice of webinar software becomes a key factor. But with literally hundreds of platforms to choose from - how do you pick the right one?

The webinar platform you choose in 2025 should enable you to stand out (see the webinar software buyer’s guide) - creating modern webinar experiences that impress your audience in a world dominated by video content on platforms like TikTok, Instagram, Twitch, Youtube and Netflix.

More specifically you should look for a platform that allows you to:

1. Easily set up webinars and collaborate with guest speakers, colleagues and moderators. Allowing you to focus on what matters: the attendee experience.

2. Offer engagement features such as polls - live reactions to have attendees stay focused throughout the webinar. Not just the typical Q&A, chat, etc. You want your webinars to be the talking point in your industry. Positioning your brand as the thought leader.

3. Provide smooth next steps to convert with CTA buttons to “book a demo” or “download e-book”. Combined with analytics and engagement insights right into your CRM like HubSpot, Salesforce or Pipedrive. Enabling sales and marketing teams to qualify leads, close more deals and generate that sweet revenue.

Now we know why it might be worth looking into options - let’s dive into the top alternatives in the list below.

The Univid landing page

About

Univid is a webinar tool to create engaging and branded webinars in 60 seconds. Founded in 2019 in Sweden (EU), Univid is one of the most modern players on the market, challenging the status quo. The platform is built to host smooth webinars - being easy-to-use, beautiful and engaging.

Review

Univid is a modern webinar tool to smoothly create engaging webinars to impress, engage and convert attendees in 2025. If you're looking for a modern, easy-to-use, and fresh alternative to Contrast – Univid can be just the right next step for you.

Get started and set up a branded webinar in 60 seconds – try for free here (no credit carded needed). No downloads required for either host or attendee.

Here is how Univid can be a solid Contrast alternative – with three main benefits:

1. Easily set up branded and beautiful webinars

Univid is an easy-to-use platform, where you can set up a branded webinar in just 60 seconds. AI-assisted set up helps you as a marketer in 2025 get your branding right to stand out - with everything from landing page, reminder emails, logos and themes.

"Jag har arbetat med webbinarier i många år och Univid:s lösning är den mest flexibla och användarvänliga webinarplattformen jag har stött på. På ett professionellt och tillgängligt sätt kan vi dela med oss ​​av vår kunskap. Men också marknadsföra våra produkter och tjänster mot både nya och befintliga kunder."

Louise Ekeblad - Marketing Manager, Stora Enso Skog

Gör som Louise, testa Univid nu

The ease-of-use is key when collaborating with new guest speakers and onboarding new colleagues. A low learning curve equals a smooth workflow for you as a webinar coordinator.

You can also set up webinar templates in Univid with your favorite themes, settings and engagements like polls. Then simply use this template when creating your next webinar. Like clockwork.

Branded webinars created by hosts using Univid

2. Host engaging webinars

Univid goes beyond the basics of engagement - and offers beautiful polls (branded to your session), Q&A, chat and live reactions built for the 2025 webinar attendee.

But also interactive video, gamification leaderboards - to make sure attendees do not tab out, but rather stay focused and become your brand ambassadors.

Engagement features in Univid

And finally, Univid offers CTA buttons to drive valuable next steps like “book 15 min meeting”, “try it yourself” or “download e-book”. This is shown to increase conversions with up to 50% and convert warm leads in real time. NOT via a cold follow-up email – that’s so 2024...

3. Great support

Univid offers top rated support that you can trust - and will help make your webinars successful.

"Våra webbinarier har verkligen utvecklats till engagerande event med hjälp av Univid:s plattform. Enkel uppsättning och massor av interaktiva funktioner som liveomröstning och Q&A - har varit schysst både för oss och vår publik."

Andreas Adelborg - Marketing Lead, Inyett

Gör som Andreas, testa Univid nu

The webinar basics - check

Univid got all the basic webinar functionality you need - and some extra:

• Branded webinar registration page and reminder emails

• Attendee insights and analytics

• Automatic recordings in full HD (1080p)

• Pre-recorded, on-demand and simulated webinar mode

• CRM integrations to HubSpot, Salesforce, Pardot, Pipedrive, etc.

G2 rating

Univid has an excellent rating on G2 of 4.8 and 5.0 on Capterra (in the top for G2 rating on this list) - indicating that users are happy with the platform. For example, compared to Contrast's 4.8, GoToWebinar's 4.2 and Zoom's 4.4.

Conclusion

If you’re looking to smoothly host modern and engaging webinar experiences for your attendees - Univid is the best Contrast alternative.

Well, we are of course a bit biased - since this is our platform. But Univid was built as an 2025 alternative to Contrast. The platform is easy-to-use and has top rated support. Finally, Univid features a top G2 rating of the platforms on the list with 4.8/5 in user reviews.

Kom igång idagGör som över 70.000 användare och skapa engagerande webbinarier med Univid.Skapa gratis webinarBoka en demo

The GoToWebinar landing page

About

GoToWebinar is a webinar software in the GoTo suite, founded in 2003. This U.S. based company provides a variety of software for video communication that you download on your computer - such as GoTo Meeting, GoTo Webinar, GoTo Room, etc. Not just webinars.

Review

GoToWebinar provides hosts with all the basics to create and run webinars for their audience at an affordable price. The webinar tool involves features such as registration pages, live streaming, slide sharing and basic engagement tools.

GoToWebinar offers a variety of integrations to CRM:s and marketing automation systems to fit in the ecosystem. As well as options to adjust for different languages, and launch pre-recorded webinars. Typically, one need to download software to use GoToWebinar's full functionality.

G2 rating

GoToWebinar has a decent rating on G2, showing users are quite satisfied with the webinar software - being one of the largest actors in the space. However, note that with a score of 4.2, this is one of the lowest G2 score on this list, with platforms like Contrast and Univid scoring a 4.8 on G2.

Pros

• Many language options and CRM integrations

• Recognized player in the webinar industry

• Affordable price point

• Offers pre-recorded and simulated webinars

Cons

• Downloads required for full attendee experience

• Outdated and clunky interface (difficult to navigate)

• Not a lot of branding capabilities to meet attendee expectations in 2025

• No free version (but 7 day trial available)

Conclusion

GoToWebinar is a widely recognized player in the webinar industry, as one of the first actors to enter the space, and used by a lot of companies still today. With many integrations and language options GoToWebinar can be a good alternative to Contrast. However, GoToWebinar has one of the lowest score on G2 on the list; and with its limited branding capabilities and a slightly outdated interface, there are other more modern alternatives in the list to consider to create engaging webinar experiences in 2025.

The Zoom landing page

About

Zoom is a U.S. based meeting software that also offers the webinar add-on Zoom Webinar. Zoom Video Communications was founded in 2011. Typically, you download Zoom software on your computer and can then host and attend webinars.

Review

Zoom Webinar can be a good starting point and alternative to Contrast, if you are already in the Zoom suite. However, Zoom have their background in video conferencing - which means they might not fill all your webinar needs if you look for a dedicated webinar tool in 2025; both in terms of branding, and engagement features.

Some webinar hosts also complain about having attendees not being able to join due to company security policies. And due to Zoom's size - hands-on support is something you cannot expect.

G2 rating

Zoom has a solid rating on G2, showing users are quite happy. It is lower than Contrast's score and compared to platforms like Univid scoring a 4.8 on G2.

Pros

• Most attendees know of Zoom

• Virtual backgrounds and basic branding

• Affordable pricing for small companies

Cons

• Security issues - some companies have a no-Zoom policy

• Limited branding and video production options

• Downloads required for full attendee experience

Conclusion

As a well-known platform, Zoom Webinar can be a solid option to Getcontrast. Especially if you are on a budget and not worried about providing the most modern attendee experience. However, if you aim to engage your attendees, you may want to explore the more modern webinar platforms in the list.

The Demio landing page

About

Demio is a webinar platform founded in 2014 with the aim to provide unfussy software for marketers, now owned by the U.S. marketing platform Banzai.

Demio covers all the basics for hosting webinars including landing pages, emails, video, and analytics. At a relatively affordable price, Demio allows attendees to easily join webinars from their browser. The platform has the basic engagement features (polls, chat, Q&A), even breakout rooms and meeting options are provided.

Review

Demio is a solid webinar platform that offers the basics for hosting meetings and webinars, with engagement features, at a fair price point. And can be a cost-effective option to platforms like Contrast.

That is, given that you can commit for the full year upfront as they only offer annual plans if you want to have more than 6 people on stage, dedicated support or direct CRM integrations. In 2025 Demio can look a bit outdated for hosting webinars, both when it comes to branding options and attendee experience.

G2 rating

Demio has a rating of 4.6 out of 5 on G2. A solid score when compared to webinar platforms like Webex and GoToWebinar. Although, there is still room for improvement in user satisfaction, compared to platforms like Univid scoring 4.8 in user reviews on G2.

Pros

• Attendees can join from their browser

• The platform is easy to use

• Engagement features like Q&A, polls and chat

Cons

• No free plan available

• Viewer experience can look outdated

• You need to upgrade to one of Demio’s yearly plans If you need CRM integrations like Hubspot or salesforce, want priority support or more than 6 people on stage

Conclusion

Demio is a good webinar platform alternative if you are looking for a tool that is easy to use and is equipped with engagement features. However, if you are just getting started with hosting webinars and don’t want to pay for a yearly subscription, you might want to consider other options. Also, there are alternatives out there with a more modern participant view.

The BigMarker landing page

About

BigMarker is a platform for hosting not only webinars, but also virtual and hybrid events. The U.S. company was founded in 2010.

BigMarker covers the basics for webinar hosting including registration pages, analytics, emails and video. BigMarker also offers some of the basic engagement features like polls, chat, Q&A and some analytics.

Review

BigMarker is a solid webinar tool with a lot of complex functionalities that allow you to run all types of virtual events, webinars and hybrid events.

However, it is not the most beginner-friendly platform in the list. Users on review sites like G2 report that it can be a high learning curve with "almost TOO many options and settings". Also, users report BigMarker can get expensive and note that there are no public pricing plans available.

G2 rating

BigMarker has a rating of 4.7 / 5 on G2. A solid score when compared to webinar platforms like WebinarJam and GoToWebinar, showing users are quite happy. Although, it is still lower compared to platforms like Univid that scores 4.8 on G2.

Pros

• Several branding features

• The set up is easy to understand

• Gamification and lead scoring available

Cons

• One of the most expensive webinar platforms on the list

• The participant view is average

• Native CRM integrations to HubSpot and other CRMs only available on the most expensive tier with up to 500,000 Live Attendees

Conclusion

BigMarker is a solid alternative to Contrast if you have money to spend on your webinar platform. However, if you want your attendees to have an experience with something extra, note that the attendee view in BigMarker is not as modern compared to other tools in this list.

The Microsoft Teams webinars landing page

About

Microsoft Teams is an all in one tool designed for team communication and collaboration, offering features such as chat, file sharing and project collaboration. Initially built for virtual meetings in 2016, Teams has expanded their offer to virtual events and webinars too, with sub-products like Microsoft Teams Webinars.

Review

Teams has a lot of functionality. However, users express feedback and room for improvement in user experience (UX) design. Navigating around the platform and into the webinar might get complex and "overwhelming" at times, both for participants and hosts.

Some webinar hosts also complain about having attendees not being able to join due to company security policies. Due to Microsoft's size, hands-on support is something you cannot expect. With a 4.4 in user reviews on G2 – there are more modern alternatives with higher ratings to consider in 2025.

G2 rating

Microsoft Teams has a solid rating on G2, showing users are quite happy. The platform is lower rated compared to Contrast's score on G2 and to platforms like Univid scoring a 4.8 on G2.

Pros

• Most attendees know of or are are familiar with Microsoft Teams

• Possible to integrate with Microsoft Office 365

• A lot of features that can be used in a complex setup

Cons

• Learning curve, navigating the platform can be complex

• Overwhelming due to all the extra features that can feel cluttered 

• Limited branding and customization options

Conclusion

As a well-known platform, Microsoft Teams can be an option to Contrast. Especially if you are already using Teams and want a quick solution – not worried about providing the most modern attendee experience. However, if you aim to engage your attendees and potential leads, you may want to explore the more modern webinar platforms in the list.

The WebinarJam landing page

About

WebinarJam is a webinar platform by the U.S. company Genesis Digital. WebinarJam was founded in 2013 and is today one of the cheaper webinar platforms on the market, aimed as an "all-in-one" tool for small to medium enterprises.

Review

WebinarJam can be a good alternative to Contrast if you are looking for the cheapest price point.

They offer the basics for hosting meetings and webinars with engagement at a very cheap price point. However, being rated 3.6 on G2, WebinarJam has the lowest reviews on this list and their users report room for improvement.

G2 rating

WebinarJam has the lowest G2 rating on this list with its score of 3.6, indicating that there is WebinarJam G2 rating. Compared to Contrast G2 scoring, and with platforms like Univid scoring a 4.8 on G2.

Pros

• Affordable price point

• Engagement features like: polls, private chat, Q&A and a drawing board

• All-in-one tool

Cons

• Not user friendly interface

• Limited design possibilities

• Does not offer a free plan or free trial

Conclusion

WebinarJam can be an alternative to Contrast for hosting webinars - given that your main priority is an affordable price point or you need an all-in-one tool. However, WebinarJam has the lowest score on G2 of the webinar platforms on this list. With its limited branding possibilities there are more modern alternatives to consider when creating engaging webinars in 2025.

The ON24 landing page

About

ON24 is a webinar and virtual events platform targeted towards the enterprise segment who can pay top dollar. Founded in 1998 this U.S. based company provides a wide range of tools for webinars, virtual events, and personalized content experiences. Not just webinars.

Review

ON24 is a solid webinar tool with a lots of complex functionality that allows you to customize your workflows around webinars, set up content hubs, do advanced reporting, and custom configurations. Also, with good branding options for reminder emails and registration pages.

ON24 offer enterprise-level security with SOC Type 2 and ISO 27001, as well as ISO 27701 certifications.

However, it is not the most beginner-friendly platform in the list, and users report they often require in-house resources to educate and manage the webinars - in a slightly outdated interface.

G2 rating

ON24 has a decent rating on G2, showing users are quite happy. But still one of the lower G2 scores on this list compared to Zoom's 4.4, and with platforms like Univid scoring a 4.8 on G2.

Pros

• Complex webinar setups

• Extensive webinar insights and reporting functionality

• Branded landing pages and emails

• Engagement features: polls, Q&A, gamification

Cons

• Not for beginners or small webinar teams

• Complex and clunky user interface

• No public pricing listed

• Difficult to interact as attendee

Conclusion

ON24 can be a powerful webinar tool if used right, with both engagement features and branding options. Also, if advanced reporting functionality is what you are after - ON24 might be the right choice. However, rated 4.3 on G2, there are platforms in the list with higher user reviews. Users report on a "steep learning curve" being the main challenge.