De 8 bästa Contrast alternativen 2025

Detta är en komplett lista av de 8 bästa alternativen till Contrast för 2025. Varje webinarplattform är listad med dess bakgrund, G2 betyg, fördelar, nackdelar, användningsområden och recension. Vi tar också oss en kik på vad Contrast erbjuder - och ger dig en 6-stegs checklista för att välja rätt alternativ.

TLDR; om du inte kan vänta - här är listan på topp 8 alternativ till Contrast:

1. Univid - Smooth and engaging webinars, blazingly fast
2. GoToWebinar
3. Zoom Webinar
4. Demio
5. BigMarker
6. Microsoft Teams
7. WebinarJam
8. ON24

Guide för att välja rätt webinarplattform - 6 stegs checklist [guide]

Contrast about

Contrast is a webinar platform founded in 2020 and based in France. It is designed to help marketing teams run webinars that are easy to set up, and integrated into existing marketing workflows. The platform also offers content repurposing tools.

Contrast covers standard webinar functionality such as branded registration pages, email flows, basic analytics, and interactive elements. It also includes basic tools aimed at turning webinars into other content formats such as social media clips and blog posts.

Contrast review

Contrast is generally well-received by users looking for a modern tool to run marketing-focused webinars.

Its clean interface and lightweight setup process are often highlighted as strengths, especially by small to midsize teams. The platform lacks some of the advanced capabilities like CTA buttons, and does not offer a lot of integrations beyond HubSpot. However, the HubSpot integration seems great with high user ratings.

Dissatisfaction from recent users on G2 concerns support being slow to respond, the pricing plan being too expensive, and some more advanced functionality is lacking. But overall users seem satisfied.

The Contrast (getcontrast) landing page

Contrast G2 rating

Contrast has a high rating on G2 of 4.8 of 5. However, it's worth noting that the number of reviews is relatively limited compared to older platforms like Zoom or GoToWebinar, so the rating may be skewed toward early adopter sentiment. But it has a similar rating to platforms like Univid that scores 4.8 on G2.

Contrast pricing

Contrast is priced based on the number of unique registrants you expect to have per month. The pricing is quite attractive if you have a smaller audience, but gets expensive quickly if you have more than 250 registrants per month, going from $199/month to $499/month.

What is a registrant?

A registrant is someone who registers to your webinar in a given month. Contrast count unique registrant per month. And they reset monthly.

Contrast plans

Contrast offer 3 different tiers of webinar plans: Free, Pro, and Premium. For more than +600 registrants per month, or if you need more than HubSpot integration - you will have to talk to sales about the custom Premium plan - which do not have any public price listed. The prices, billed monthly, start at:

A few things to note around Contrast's pricing:

• The pricing is based on a mix of number of registrants and functionality you will need, and pricing quickly gets expensive as you scale your webinar initiatives.

• If you need integrations beyond HubSpot, API access, webhooks, etc. these are only available on the custom "Premium plan" where you have to reach out to sales.

• Other things to keep in mind - repurposing content will be limited to 5 or 25 clips per month, and only 1 branded channel is included in the public plans.

Why look for a Contrast alternative in 2025?

If you're searching for a Contrast alternative – chances are you're looking for a better way to run webinars in 2025. Faster, more effortless, and engaging. And with real results that show up in your pipeline.

As you probably know, the webinar space has not changed much in the latest decade. Platforms like GoToWebinar, Zoom and others have been around for years. But they’re built for another era.

Meanwhile, your audience has changed. And attention spans are shorter. Downloaded software, security issues, and technical hassle is not just what modern attendees will sign up for.

If you want attendees to convert – your webinars need to level up.

Before choosing a webinar tool in 2025: Tick these 3 boxes

The webinar platform you choose in 2025 should enable you to create webinars that stand out (see the webinar software buyer’s guide).

And standing out requires the right platform. Based on real data, and experience of hosting 1000s of webinars, your next webinar software should allow you to do 3 things:

• ✅ Move fast

  Easily set up webinars and collaborate with guest speakers, colleagues and moderators – without the tech struggle.

• ✅ Keep attention

  Use polls, and live reactions to let attendees shape the session. Not just a passive Q&A at the end.

• ✅ Drive next steps

  No pipeline, demos, or MQLs happen without clear next steps. And that does not just mean dropping a cold link in the chat. Launch call-to-action buttons live, at the right time, and sync data into your CRM via a webinar integration.

Ready to find your next platform?

Well, if you are in the search for a new webinar tool. Here is a curated list of platforms that go beyond the basics of Zoom, Teams, and GoToWebinar – and can level up your webinar game in 2025.

We included 8 alternatives below - with reviews, G2 scores, pricing details, and who each tool could be best suited for.

De 8 bästa alternativen till Contrast 2025

1. Univid - Smooth and engaging webinars, blazingly fast

The Univid landing page

About

Univid is a webinar tool to create engaging and branded webinars in 60 seconds. Founded in 2019 in Sweden (EU), Univid is one of the most modern players on the market, challenging the status quo. Univid is built to smoothly create engaging webinars to impress, engage and convert attendees in 2025.

Review

If you're looking for an easy-to-use alternative to - Univid can be just the right next step for you.

No downloads required. Easy to set up. Easy to bring new people with no prior experience of webinars. And you can get started and set up a branded webinar in 60 seconds.

Here is how Univid can be a solid alternative - with three main benefits:

1. Easily set up beautiful webinars

Univid is an easy-to-use platform, where you can set up a branded webinar in just 60 seconds. AI-assisted set up helps you as a marketer in 2025 get your branding right to stand out - with everything from landing page, reminder emails, logos and themes. Try for free here.

The ease-of-use is key when collaborating with new guest speakers and onboarding new colleagues. A low learning curve equals a smooth workflow for you as a webinar coordinator.

You can also set up webinar templates in Univid with your favorite themes, settings and engagements like polls. Use templates to copy + paste everything to your next webinar.

Branded webinars created by hosts using Univid

2. Host engaging webinars

Univid goes beyond the basics of engagement - and offers beautiful polls (branded to your session), Q&A, chat and live reactions built for the 2025 webinar attendee.

But also interactive features - to make sure attendees do not tab out, but rather stay focused and become your brand ambassadors.

Engagement features in Univid

And finally, Univid offers CTA buttons to drive valuable next steps like “book 15 min meeting”, “try it yourself” or “download e-book”. This is shown to increase conversions with up to 50% and convert warm leads in real time. Not relying on the cold follow-up email, like in the old days.

3. Top rated support

Univid offers top rated support that you can trust - and that will help make your webinars successful.

"Den lyhörda supporten och den sömlösa upplevelsen av att engagera vår publik via Univid har varit nyckeln till vår framgång. Det är en game-changer för att hålla webbinarier som är lika informativa som de är engagerande."

Andreas Adelborg - Marketing Lead, Inyett

Gör som Andreas, testa Univid nu

The webinar basics - check

Univid got all the basic webinar functionality you need - and some extra:

• Branded webinar registration page and reminder emails

• Attendee insights and analytics

• Automatic recordings in full HD (1080p)

• Pre-recorded, on-demand and simulated webinar mode

• CRM integrations to HubSpot, Salesforce, Pardot, Pipedrive, etc.

G2 rating

Univid has an excellent rating on G2 of 4.8 and 5.0 on Capterra (in the top for G2 rating on this list) - indicating that users are happy with the platform. For example, compared to GoToWebinar's 4.2 and Zoom's 4.4.

Summary

If you’re looking for a smooth way to host engaging webinars - Univid is the best alternative in 2025.

The platform is easy-to-use and has top rated support. Finally, Univid features a top G2 rating of the platforms on the list with 4.8/5 in user reviews.

Kom igång idagGör som över 70.000 användare och skapa engagerande webbinarier med Univid.Skapa gratis webinarBoka en demo

2. GoToWebinar

The GoToWebinar landing page

About

GoToWebinar is a webinar software in the GoTo suite, founded in 2003. This U.S. based company provides a variety of software for video communication that you download on your computer - such as GoTo Meeting, GoTo Webinar, GoTo Room, etc. Not just webinars.

Review

GoToWebinar provides hosts with all the basics to create and run webinars for their audience at an affordable price. The webinar tool involves features such as registration pages, live streaming, slide sharing and basic engagement tools.

GoToWebinar offers a variety of integrations to CRM:s and marketing automation systems to fit in the ecosystem. As well as options to adjust for different languages, and launch pre-recorded webinars. Typically, one need to download software to use GoToWebinar's full functionality.

G2 rating

GoToWebinar has a decent rating on G2, showing users are quite satisfied with the webinar software - being one of the largest actors in the space. However, note that with a score of 4.2, this is one of the lowest G2 score on this list, with platforms like Contrast and Univid scoring a 4.8 on G2.

Pros

• Many language options and CRM integrations

• Recognized player in the webinar industry

• Affordable price point

• Offers pre-recorded and simulated webinars

Cons

• Downloads required for full attendee experience

• Outdated interface (reported as "difficult to navigate")

• Not a lot of branding capabilities to meet attendee expectations in 2025

• No free version (but 7 day trial available)

Summary

GoToWebinar is a widely recognized player in the webinar industry, as one of the first actors to enter the space, and used by a lot of companies still today. With many integrations and language options GoToWebinar can be a good alternative to Contrast.

However, GoToWebinar has one of the lowest score on G2 on the list; and with its limited branding capabilities and a slightly outdated interface, there are other more modern alternatives in the list to consider to create engaging webinar experiences in 2025.

"På Questback bytte vi från GoToWebinar till Univid för alla våra webinars. Det gör att vi kan erbjuda våra deltagare engagerande upplevelser som de kommer tillbaka till."

Elias Isabel - Marketing Manager, Questback

Gör som Elias, testa Univid nu

3. Zoom Webinar

The Zoom landing page

About

Zoom is a U.S. based meeting software that also offers the webinar add-on Zoom Webinar. Zoom Video Communications was founded in 2011. Typically, you download Zoom software on your computer and can then host and attend webinars.

Review

Zoom Webinar can be a good starting point and alternative to Contrast, if you are already in the Zoom suite. However, Zoom have their background in video conferencing - which means they might not fill all your webinar needs if you look for a dedicated webinar tool in 2025; both in terms of branding, and engagement features.

Some webinar hosts also complain about having attendees not being able to join due to company security policies. And due to Zoom's size - hands-on support is something you cannot expect.

G2 rating

Zoom has a solid rating on G2, showing users are quite happy. It is lower than Contrast's score and compared to platforms like Univid scoring a 4.8 on G2.

Pros

• Most attendees know of Zoom

• Virtual backgrounds and basic branding

• Affordable pricing for small companies

Cons

• Some companies have a no-Zoom policy

• Limited branding and video production options

• Downloads required for full attendee experience

Summary

As a well-known platform, Zoom Webinar can be a solid option to Getcontrast. Especially if you are on a budget and not worried about providing the most modern attendee experience. However, if you aim to engage your attendees, you may want to explore the more modern webinar platforms in the list.

4. Demio

The Demio landing page

About

Demio is a webinar platform founded in 2014 with the aim to provide unfussy software for marketers, now owned by the U.S. marketing platform Banzai.

Demio covers all the basics for hosting webinars including landing pages, emails, video, and analytics. At a relatively affordable price, Demio allows attendees to easily join webinars from their browser. The platform has the basic engagement features (polls, chat, Q&A), even breakout rooms and meeting options are provided.

Review

Demio is a solid webinar platform that offers the basics for hosting meetings and webinars, with engagement features, at a fair price point. And can be a cost-effective option to platforms like Contrast.

That is, given that you can commit for the full year upfront as they only offer annual plans if you want to have more than 6 people on stage, dedicated support or direct CRM integrations. In 2025 Demio can look a bit outdated for hosting webinars, both when it comes to branding options and attendee experience.

G2 rating

Demio has a rating of 4.6 out of 5 on G2. A solid score when compared to webinar platforms like Webex and GoToWebinar. Although, there is still room for improvement in user satisfaction, compared to platforms like Univid scoring 4.8 in user reviews on G2.

Pros

• Attendees can join from their browser

• The platform is easy to use

• Engagement features like Q&A, polls and chat

Cons

• No free plan available

• Viewer experience can look outdated

• You need to upgrade to one of Demio’s yearly plans If you need CRM integrations like Hubspot or salesforce, want priority support or more than 6 people on stage

Summary

Demio is a good webinar platform alternative if you are looking for a tool that is easy to use and is equipped with engagement features. However, if you are just getting started with hosting webinars and don’t want to pay for a yearly subscription, you might want to consider other options. Also, there are alternatives out there with a more modern participant view.

5. BigMarker

The BigMarker landing page

About

BigMarker is a platform for hosting not only webinars, but also virtual and hybrid events. The U.S. company was founded in 2010.

BigMarker covers the basics for webinar hosting including registration pages, analytics, emails and video. BigMarker also offers some of the basic engagement features like polls, chat, Q&A and some analytics.

Review

BigMarker is a solid webinar tool with a lot of complex functionalities that allow you to run all types of virtual events, webinars and hybrid events.

However, it is not the most beginner-friendly platform in the list. Users on review sites like G2 report that it can be a high learning curve with "almost TOO many options and settings". Also, users report BigMarker can get expensive and note that there are no public pricing plans available.

G2 rating

BigMarker has a rating of 4.7 / 5 on G2. A solid score when compared to webinar platforms like WebinarJam and GoToWebinar, showing users are quite happy. Although, it is still lower compared to platforms like Univid that scores 4.8 on G2.

Pros

• Versatile platform

• Several branding features

• Lead scoring available

Cons

• One of the most expensive webinar platforms on the list

• Interface is perceived as complex by some - with lots of features and settings to learn

• Native CRM integrations to HubSpot and other CRMs only available on the most expensive tier with up to 500,000 Live Attendees

Summary

BigMarker is a solid alternative to Contrast if you have money to spend on your webinar platform. However, if you want your attendees to have an experience with something extra, note that the attendee view in BigMarker is not as modern compared to other tools in this list.

6. Microsoft Teams

The Microsoft Teams webinars landing page

About

Microsoft Teams is an all in one tool designed for team communication and collaboration, offering features such as chat, file sharing and project collaboration. Initially built for virtual meetings in 2016, Teams has expanded their offer to virtual events and webinars too, with sub-products like Microsoft Teams Webinars.

Review

Teams has a lot of functionality. However, users express feedback and room for improvement in user experience (UX) design. Navigating around the platform and into the webinar might get complex and "overwhelming" at times, both for participants and hosts.

Some webinar hosts also complain about having attendees not being able to join due to company security policies. Due to Microsoft's size, hands-on support is something you cannot expect. With a 4.4 in user reviews on G2 – there are more modern alternatives with higher ratings to consider in 2025.

G2 rating

Microsoft Teams has a solid rating on G2, showing users are quite happy. The platform is lower rated compared to Contrast's score on G2 and to platforms like Univid scoring a 4.8 on G2.

Pros

• Most attendees know of or are are familiar with Microsoft Teams

• Possible to integrate with Microsoft Office 365

• A lot of features that can be used in a complex setup

Cons

• Learning curve, navigating the platform can be complex

• Overwhelming due to all the extra features that can feel cluttered 

• Limited branding and customization options

Summary

As a well-known platform, Microsoft Teams can be an option to Contrast. Especially if you are already using Teams and want a quick solution – not worried about providing the most modern attendee experience. However, if you aim to engage your attendees and potential leads, you may want to explore the more modern webinar platforms in the list.

7. WebinarJam

The WebinarJam landing page

About

WebinarJam is a webinar platform by the U.S. company Genesis Digital. WebinarJam was founded in 2013 and is today one of the cheaper webinar platforms on the market, aimed as an "all-in-one" tool for small to medium enterprises.

Review

WebinarJam can be a good alternative to Contrast if you are looking for the cheapest price point.

They offer the basics for hosting meetings and webinars with engagement at a very cheap price point. However, being rated 3.6 on G2, WebinarJam has the lowest reviews on this list and their users report room for improvement.

G2 rating

WebinarJam has the lowest G2 rating on this list with its score of 3.6, indicating that there is WebinarJam G2 rating. Compared to Contrast G2 scoring, and with platforms like Univid scoring a 4.8 on G2.

Pros

• Affordable price point

• Engagement features like: polls, private chat, Q&A and a drawing board

• All-in-one tool

Cons

• Not user friendly interface

• Limited design possibilities

• Does not offer a free plan or free trial

Summary

WebinarJam can be an alternative to Contrast for hosting webinars - given that your main priority is an affordable price point or you need an all-in-one tool. However, WebinarJam has the lowest score on G2 of the webinar platforms on this list. With its limited branding possibilities there are more modern alternatives to consider when creating engaging webinars in 2025.

8. ON24

The ON24 landing page

About

ON24 is a webinar and virtual events platform targeted towards the enterprise segment who can pay top dollar. Founded in 1998 this U.S. based company provides a wide range of tools for webinars, virtual events, and personalized content experiences. Not just webinars.

Review

ON24 is a solid webinar tool with a lots of complex functionality that allows you to customize your workflows around webinars, set up content hubs, do advanced reporting, and custom configurations. Also, with good branding options for reminder emails and registration pages.

ON24 offer enterprise-level security with SOC Type 2 and ISO 27001, as well as ISO 27701 certifications.

However, it is not the most beginner-friendly platform in the list, and users report they often require in-house resources to educate and manage the webinars - in a slightly outdated interface.

G2 rating

ON24 has a decent rating on G2, showing users are quite happy. But still one of the lower G2 scores on this list compared to Zoom's 4.4, and with platforms like Univid scoring a 4.8 on G2.

Pros

• Covers all events and webinar setups

• Extensive webinar insights and reporting functionality

• Basic features for engagement

• Branded landing pages and emails

Cons

• Not for beginners or small webinar teams

• Somewhat outdated and complicated user interface

• Difficult to interact as attendee

• No public pricing listed

Summary

ON24 can be a powerful webinar tool if used right, with both engagement features and branding options. Also, if advanced reporting functionality is what you are after - ON24 might be the right choice. However, rated 4.3 on G2, there are platforms in the list with higher user reviews. Users report on a "steep learning curve" being the main challenge.