De 8 bästa BrightTalk alternativen (2025)

Denna artikel presenterar en lista av de 8 bästa alternativen till BrightTalk för 2025. Dessa webinarplattformar är listade med deras bakgrund, G2 betyg, fördelar, nackdelar, användningsområden, och recension. Innan vi hoppar in - låt oss ta en titt på BrightTalk:s funktioner och prisbild.

TLDR; om du inte kan vänta - här är listan på topp 8 alternativ till BrightTalk:

1. Univid - Smooth and engaging webinars, blazingly fast
2. GoToWebinar
3. Livestorm
4. BigMarker
5. Webex
6. Microsoft Teams
7. ON24
8. WebinarJam

Guide för att välja rätt webinarplattform - 6 stegs checklist [guide]

BrightTALK is a webinar and video platform that has been part of TechTarget since 2020. Originally founded in UK (2002), BrightTALK primarily serves B2B industries, focusing on professional audiences in fields like marketing, finance, and tech. The platform offers a suite of tools for organizing live, on-demand, and virtual events.

BrightTALK’s feature set includes customizable registration forms, automated email reminders, attendee insights, and interactive options such as Q&A, polls, and downloadable resources. With the goal to enable hosts to drive viewer engagement and measure impact.

If you are out for an event and webinar tool - BrightTalk might be the tool for you, as they offer the basics for hosting webinars with interaction. Also, they offer some abilities to get additional exposure for your webinar - but users report you might want to check the quality of these leads and if they move the needle for your business (and convert).

Being rated 4.0 on G2, BrightTalk has one of the lower G2 ratings in this list and their users raise some areas where improvement is needed. In 2025 BrightTalk can look a bit outdated for hosting webinars - both in terms of branding options, outdated UI, and attendee engagement. Also, users report there is some learning curve to getting started.

The BrightTalk landing page

BrightTALK holds a 4.0 out of 5-star rating on G2, stating there is room to improve, when comparing it to other platforms like GoToWebinar with 4.2 on G2 and Univid scoring 4.8 on G2.

Users appreciate BrightTALK's ease of use and customer support. However, there are some noted limitations in a outdated user interface, limited audience engagement featured, and a steeper learning curve compared to other webinar softwares.

BrightTALK's pricing is structured around subscription tiers based on the level of features and audience reach, offering tailored plans for businesses with different needs.

Their plans are not listed with public pricing and typically require annual commitment. Prices may vary based on custom requirements.

Note: BrightTALK does not offer a free plan but does have a demo option available upon request for businesses interested in evaluating the platform.

It’s 2025. Your attendees are consuming content on TikTok, Twitch and Youtube on a daily basis. On their way to work, at work and after work. Attention spans are going down, while expectations from attendees are higher than ever - making your job as a marketer tough.

Think about the content you consume yourself? Probably not very similar to the typical webinars produced in platforms like BrightTalk. Attending webinars should be smooth, fun and engaging.

You cannot expect attendees to stay and convert – if you provide boring and gray experiences without interaction. But, hey! Old news to you, as you are already here looking for alternatives.

Webinars have not changed much in the last decades, with older players like GoToWebinar and Webex dominating the market. Also, platforms like Zoom have been facing issues around security and webinar platforms like BrightTalk, ON24 and others are struggling to keep up with the new players.

If you are stuck with a tool that does not help you create modern experiences up to par with what attendees are watching on Youtube, Twitch and Netflix... You are in for working overtime.

At least, if you aim to position yourself as a thought leader or drive any meaningful conversions.

So, the choice of webinar software becomes a key factor. But with literally hundreds of platforms to choose from – how do you pick the right one?

The webinar platform you choose in 2025 should enable you to stand out (see the webinar software buyer’s guide) – creating modern webinar experiences that impress your audience in a world dominated by video content on platforms like TikTok, Netflix, Twitch and Youtube.

More specifically you should look for a platform that allows you to:

1. Easily set up webinars and collaborate with guest speakers, colleagues, and moderators. Allowing you to focus on what matters: the attendee experience.

2. Offer engagement features such as polls, live reactions to have attendees stay focused throughout the webinar. Not just the typical Q&A, chat, etc. You want your webinars to be the talking point in your industry. Positioning your brand as the thought leader.

3. Provide smooth next steps to convert with CTA buttons to “book demo” or “download e-book”. Combined with analytics and engagement insights right into your CRM like HubSpot, Salesforce or Pipedrive. Enabling sales and marketing teams to qualify leads, close more deals and generate that sweet revenue.

Now we know why it might be worth looking into options – let’s dive into the top alternatives in the list below.

The Univid landing page

About

Univid is a webinar tool to create engaging and branded webinars in 60 seconds. Founded in Sweden (EU) in 2019, Univid is one of the most modern players on the market, challenging the status quo. The platform is built to host smooth webinars – being easy-to-use, beautiful and engaging.

Review

Univid is a modern webinar tool to use for smoothly creating engaging webinars to impress, engage and convert attendees in 2025. If you're looking for a modern alternative to BrightTalk, Univid can be just the right next step for you.

Get started and set up a branded webinar in 60 seconds – try for free here (no credit card needed). No downloads required for either host or attendee.

Here is how Univid can be a solid BrightTalk alternative – with two main benefits:

1. Set up branded and beautiful webinars

Univid is an easy-to-use platform, where you can set up a branded webinar in just 60 seconds. AI-assisted set up helps you as a marketer in 2025 get your branding right to stand out - with everything from landing page, reminder emails, logos and themes.

The ease-of-use is key when collaborating with new guest speakers and onboarding new colleagues. A low learning curve equals smooth sailing for you as a webinar coordinator.

You can also set up webinar templates in Univid with your favorite themes, settings and engagement like polls. Then simply use this template when creating your next webinar. Like clockwork.

Branded webinars created by hosts using Univid

2. Host engaging webinars

Univid goes beyond the basics of engagement - and offers both beautiful polls (branded to your session), Q&A, chat and live reactions - built for the 2025 webinar attendee.

But also, interactive video, gamification leaderboards - to make sure attendees do not tab out - but rather stay focused and become your brand ambassadors.

Engagement features in Univid

And finally, Univid offers CTA buttons to drive those valuable next steps like “book 15 min meeting”, “try it yourself” or “download e-book”. This is shown to increase conversions with up to 50% and convert warm leads in real time. NOT via a cold follow-up email - that’s so 2023...

The webinar basics - check

Univid also got all the basic webinar functionality you need - and some extra:

• Branded webinar registration page and reminder emails

• Attendee insights and analytics

• Automatic recordings in full HD (1080p)

• Pre-recorded, on-demand, and simulated webinar mode

• CRM integrations to HubSpot, Salesforce, Pardot, Pipedrive, etc.

G2 rating

Univid has an excellent rating on G2 of 4.8 (the best G2 rating in the list) - indicating that users are happy with the platform. For example, compared to BrightTalk's 4.0, WebinarJam's 3.6 and GoToWebinar's 4.2.

Conclusion

If you’re looking to smoothly host modern and engaging webinar experiences for your attendees - Univid is the best BrightTalk alternative.

Well, we are of course a bit biased - since this is our platform. But, Univid was built as a 2025 alternative to BrightTalk. The platform is easy-to-use and has top rated support. Finally, Univid features the highest G2 rating of all of the platforms on the list with 4.8/5 in user reviews.

Kom igång idagGör som över 70.000 användare och skapa engagerande webbinarier med Univid.Skapa gratis webinarBoka en demo

The GoToWebinar landing page

About

GoToWebinar is a webinar software in the GoTo suite, founded in 2003. This U.S. based company provides a variety of software for video communication that you download on your computer - such as GoTo Meeting, GoTo Webinar, GoTo Room, etc. Not just webinars.

Review

GoToWebinar provides hosts with all the basics to create and run webinars for their audience at an affordable price. The webinar tool involves features such as registration pages, live streaming, slide sharing, and basic engagement tools.

GoToWebinar offers a variety of integrations to CRM:s and marketing automation systems to fit in the ecosystem. As well as options to adjust for different languages, and launch pre-recorded webinars. Typically, one need to download software to use GoToWebinar's full functionality.

G2 rating

GoToWebinar has a decent rating on G2, showing users are quite satisfied with the webinar software - being one of the largest actors in the space. With a score of 4.2 - it's higher than BrightTalk's 4.0. And when taking into consideration that platforms like Univid score a 4.8 on G2.

Pros

• Many language options and CRM integrations

• Recognized player in the webinar industry

• Affordable price point

• Offers pre-recorded and simulated webinars

Cons

• Downloads required for full attendee experience

• Outdated and clunky interface (difficult to navigate)

• Not a lot of branding capabilities to meet attendee expectations in 2025

• No free version (but 7 day trial available)

Conclusion

GoToWebinar is a widely recognized player in the webinar industry, as one of the first actors to enter the space, and used by alot of companies still today. With many integrations and language options GoToWebinar can be a good alternative to WebinarNinja. However, GoToWebinar has the lowest score on G2 except from WebinarNinja and WebinarJam on this list, and with its limited branding capabilities and a slightly outdated interface, there are other more modern alternatives in the list to consider to create engaging webinar experiences in 2025.

The Livestorm landing page

About

Established in France in 2016, Livestorm is a video engagement platform offering solutions for webinars, meetings, and virtual events. Their mission is to provide an easy-to-use software that caters to all video needs.

Livestorm covers the basic elements for webinar hosting, including registration pages, analytics, emails, and video capabilities. While originally focusing on webinars, the platform is gradually evolving toward a more video-conferencing-oriented direction. Livestorm also incorporates some of the basic engagement features such as polls, Q&A, chat, and file sharing. They also provide functionalities like breakout rooms, meeting solutions, and support for virtual events.

Review

Livestorm is a solid webinar platform that offers the basics for hosting meetings and webinars, with engagement features, at a decent price point for the starter package. In 2025, if you are looking to host webinars, Livestorm can feel a bit complex and with some limited branding options.

Pros

• User-friendly video engagement platform

• Offers the basic webinar functionalities 

• One of the modern alternatives 

• Good all-in-one solution

Cons

Dissatisfaction from recent users on G2 concern:

• User interface being difficult to use

• Pricing plan being too expensive 

• Possibilities for customizing the branding are limited

• Grown to be a complex tool

• Livestorm is also shifting towards a video-conferencing approach, focusing on being an overall solution for meetings, events and breakout rooms - rather than prioritising webinars

Livestorm G2 rating

Conclusion

Livestorm is a good webinar platform alternative if you are looking for a tool that is modern and is equipped with engagement features. However, there are alternatives out there that are more easy to use if you are looking to primarily host webinars.

The BigMarker landing page

About

BigMarker is a platform for hosting not only webinars, but also virtual and hybrid events. The U.S. company was founded in 2010.

BigMarker covers the basics for webinar hosting including registration pages, analytics, emails and video. BigMarker also offers some of the basic engagement features like polls, chat, Q&A and some analytics.

Review

BigMarker is a solid webinar tool with a lot of complex functionalities that allow you to run all types of virtual events, webinars and hybrid events.

However, it is not the most beginner-friendly platform in the list. Users on review sites like G2 report that it can be a high learning curve with "almost too many options and settings". Users also report BigMarker can get expensive and note that there are no public pricing plans available.

G2 rating

BigMarker has a rating of 4.7 / 5 on G2. A solid score when compared to BrightTalk's 4.0. Although, it is still lower compared to platforms like Univid that scores 4.8 on G2.

Pros

• Several branding features

• The set up is easy to understand

• Gamification and lead scoring available

Cons

• One of the most expensive webinar platforms on the list

• The participant view is average

• Native CRM integrations to HubSpot and other CRMs only available on the most expensive tier with up to 500,000 Live Attendees

Conclusion

BigMarker is a solid alternative if you have money to spend on your webinar platform. However, if you want your attendees to have an experience with something extra, note that the attendee view in BigMarker is not as modern compared to other tools in this list.

The Webex landing page

About

Webex is a traditional webinar tool owned by the U.S. tech giant Cisco and was founded in 1995. Webex is built to support a wide variety of events such as meetings, virtual events, and in-person events. Not just webinars.

Review

Webex can be a good alternative to BrightTalk if you are looking for a full suite that covers not just webinars.

If you are looking for a secure tool to host meetings, large virtual events, or small webinars - Webex can be a solid choice. For example, providing AI note-taking functionality for more productive meetings.

G2 rating

Webex has a decent rating on G2, showing users are quite happy and listed better than BrightTalk's 4.0. But its still one of the lower G2 scores on this list compared to platforms like Univid scoring a 4.8 on G2.

Pros

• Breakout rooms, available on all plans

• Gamification for virtual events

• End-to-end encryption for secure video communication

Cons

• Slightly outdated interface

• Tool designed primarily for meetings

• App download required for optimal experience

Conclusion

Webex can be an alternative to BrightTalk for hosting webinars - given that your main priority is security, or that you host either large meetings or small webinars. Keep in mind though - Webex is a U.S. based company. And if you are hosting marketing webinars - there are more qualified options in the list.

The Microsoft Teams webinars landing page

About

Microsoft Teams is an all in one tool designed for team communication and collaboration, offering features such as chat, file sharing and project collaboration. Initially built for virtual meetings in 2016, Teams has expanded their offer to virtual events and webinars too, with sub-products like Microsoft Teams Webinars.

Review

Teams has a lot of functionality. However, users express feedback and room for improvement in user experience (UX) design. Navigating around the platform and into the webinar might get complex and "overwhelming" at times, both for participants and hosts.

Some webinar hosts also complain about having attendees not being able to join due to company security policies. Due to Microsoft's size, hands-on support is something you cannot expect. With a 4.4 in user reviews on G2 – there are more modern alternatives with higher ratings to consider in 2025.

G2 rating

Microsoft Teams has a solid rating on G2, showing users are quite happy. The platform is rated higher than BrightTalk's 4.0, and other platforms like Univid scoring a 4.8 on G2.

Pros

• Most attendees know of or are are familiar with Microsoft Teams

• Possible to integrate with Microsoft Office 365

• A lot of features that can be used in a complex setup

Cons

• Learning curve, navigating the platform can be complex

• Overwhelming due to all the extra features that can feel cluttered 

• Limited branding and customization options

Conclusion

As a well-known platform, Microsoft Teams can be a good alternative to BrightTalk. Especially if you are already using Teams and want a quick solution – not worried about providing the most modern attendee experience. However, if you aim to engage your attendees and potential leads, you may want to explore the more modern webinar platforms in the list.

The ON24 landing page

About

ON24 is a webinar and virtual events platform targeted towards the enterprise segment who can pay top dollar. Founded in 1998 this U.S. based company provides a wide range of tools for webinars, virtual events, and personalized content experiences. Not just webinars.

Review

ON24 is a solid webinar tool with a lots of complex functionality that allows you to customize your workflows around webinars, set up content hubs, do advanced reporting, and custom configurations. Also, with good branding options for reminder emails and registration pages.

ON24 offer enterprise-level security with SOC Type 2 and ISO 27001, as well as ISO 27701 certifications.

However, it is not the most beginner-friendly platform in the list, and users report they often require in-house resources to educate and manage the webinars - in a slightly outdated interface.

G2 rating

ON24 has a decent rating on G2, showing users are quite happy. Substantially higher than BrightTalk's rating of 3.0. But still one of the lower G2 scores on this list compared to Zoom's 4.4, and with platforms like Univid scoring a 4.8 on G2.

Pros

• Complex webinar setups

• Extensive webinar insights and reporting functionality

• Branded landing pages and emails

• Engagement features: polls, Q&A, gamification

Cons

• Not for beginners or small webinar teams

• Complex and clunky user interface

• No public pricing listed

• Difficult to interact as attendee

Conclusion

ON24 can be a powerful webinar tool if used right, with both engagement features and branding options. Also, if advanced reporting functionality is what you are after - ON24 might be the right choice. However, rated 4.3 on G2, there are platforms in the list with higher user reviews. Users report on a "steep learning curve" being the main challenge.

The WebinarJam landing page

About

WebinarJam is a webinar platform by the U.S. company Genesis Digital. WebinarJam was founded in 2013 and is today one of the cheaper webinar platforms on the market, aimed as an "all-in-one" tool for small to medium enterprises.

Review

WebinarJam can be a good alternative to BrightTalk if you are looking for the cheapest price point.

They offer the basics for hosting meetings and webinars with engagement at a very cheap price point. However, being rated 3.6 on G2, WebinarJam has the lowest reviews on this list and their users report room for improvement.

G2 rating

WebinarJam has the lowest G2 rating on this list with its score of 3.6, indicating that there is WebinarJam G2 rating. Compared to BrightTalk scoring a 4.0, and Univid scoring a 4.8 on G2.

Pros

• Affordable price point

• Engagement features like: polls, private chat, Q&A and a drawing board

• All-in-one tool

Cons

• Not user friendly interface

• Limited design possibilities

• Does not offer a free plan or free trial

Conclusion

WebinarJam can be an alternative to BrightTalk for hosting webinars - given that your main priority is an affordable price point or you need an all-in-one tool. However, WebinarJam has the lowest score on G2 of the alternative webinar platforms on this list. With its limited branding possibilities there are more modern alternatives to consider when creating engaging webinars in 2025.