The 8 best BrightTalk alternatives in 2026

Dette er den komplette listen over de 8 beste alternativene til BrightTalk i 2026. Hver webinarplattform er gjennomgått med sin bakgrunn, G2-vurdering, fordeler og ulemper, bruksområder og en rask oppsummering. Vi tar også en titt på hva BrightTalk tilbyr - og gir deg en 6-trinns videosjekkliste for å hjelpe deg med å velge riktig alternativ.

TLDR; hvis du ikke kan vente - her er listen over de 8 beste BrightTalk alternativene:

1. Univid - Smidige og engasjerende webinarer, lynraskt
2. GoToWebinar
3. Livestorm
4. BigMarker
5. Webex
6. Microsoft Teams
7. ON24
8. WebinarJam

Velg riktig alternativ webinar-programvare - 6 trinns sjekkliste [guide]

BrightTalk about

BrightTALK is a webinar and video platform that has been part of TechTarget since 2020. Originally founded in UK (2002), BrightTALK primarily serves B2B industries, focusing on professional audiences in fields like marketing, finance, and tech. The platform offers a suite of tools for organizing live, on-demand, and virtual events.

BrightTALK’s feature set includes customizable registration forms, automated email reminders, attendee insights, and interactive options such as Q&A, polls, and downloadable resources. With the goal to enable hosts to drive viewer engagement and measure impact.

BrightTalk review

If you are out for an event and webinar tool - BrightTalk might be the tool for you, as they offer the basics for hosting webinars with interaction. Also, they offer some abilities to get additional exposure for your webinar - but users report you might want to check the quality of these leads and if they move the needle for your business (and convert).

Being rated 4.0 on G2, BrightTalk has one of the lower G2 ratings in this list and their users raise some areas where improvement is needed. In 2026 BrightTalk can look a bit outdated for hosting webinars - both in terms of branding options, outdated UI, and attendee engagement. Also, users report there is some learning curve to getting started.

The BrightTalk landing page

BrightTalk G2 rating

BrightTALK holds a 4.0 out of 5-star rating on G2, stating there is room to improve, when comparing it to other platforms like GoToWebinar with 4.2 on G2 and Univid scoring 4.8 on G2.

Users appreciate BrightTALK's ease of use and customer support. However, there are some noted limitations in a outdated user interface, limited audience engagement featured, and a steeper learning curve compared to other webinar softwares.

BrightTalk pricing

BrightTALK's pricing is structured around subscription tiers based on the level of features and audience reach, offering tailored plans for businesses with different needs.

Their plans are not listed with public pricing and typically require annual commitment. Prices may vary based on custom requirements.

Note: BrightTALK does not offer a free plan but does have a demo option available upon request for businesses interested in evaluating the platform.

Hvorfor se etter et alternativ til BrightTalk i 2026?

Hvis du leter etter et alternativ til BrightTalk – er sjansen stor for at du ønsker en bedre måte å kjøre webinarer på i 2026. Raskere, enklere og mer engasjerende. Med faktiske resultater som vises i pipeline.

Som du sikkert vet, har webinarbransjen ikke endret seg mye det siste tiåret. Plattformer som GoToWebinar, Zoom og andre har eksistert i årevis. Men de er bygget for en annen tid.

I mellomtiden har publikum endret seg. Og oppmerksomhetsspennet er kortere. Nedlastbar programvare, sikkerhetsproblemer og teknisk frustrasjon er ikke det moderne deltakere ønsker.

Hvis du vil at deltakerne skal konvertere – må webinarene dine opp på et nytt nivå.

Før du velger webinarverktøy i 2026: Kryss av disse 3 boksene

Webinarplattformen du velger i 2026 bør gjøre det mulig å skape webinarer som skiller seg ut (se webinarprogramvare-guiden).

Å skille seg ut krever riktig plattform. Basert på reelle data og erfaring fra tusenvis av webinarer, bør din neste webinarplattform gjøre det mulig å:

• ✅ Bevege deg raskt

  Sette opp webinarer enkelt og samarbeide med gjesteforelesere, kolleger og moderatorer – uten teknisk kamp.

• ✅ Holde på oppmerksomheten

  Bruke avstemninger og live-reaksjoner slik at deltakerne kan forme sesjonen. Ikke bare en passiv Q&A til slutt.

• ✅ Skape neste steg

  Ingen pipeline, demoer eller MQL-er skjer uten tydelige neste steg. Og det betyr mer enn å slippe en kald lenke i chatten. Lanser call-to-action-knapper live, på riktig tidspunkt, og synkroniser data til CRM via en webinarintegrasjon.

Klar til å finne din neste plattform?

Hvis du er på jakt etter et nytt webinarverktøy, finner du her en kuratert liste over plattformer som går utover det grunnleggende i Zoom, Teams og GoToWebinar – og som kan løfte webinarene dine i 2026.

Vi har inkludert 8 alternativer nedenfor – med anmeldelser, G2-score, prisdetaljer og hvem hvert verktøy passer best for.

De 8 beste alternativene til BrightTalk i 2026

1. Univid - Smidige og engasjerende webinarer, lynraskt

Univids landingsside

Om

Univid er et webinarverktøy for å lage engasjerende og merkevarebyggende webinarer på 60 sekunder. Grunnlagt i 2019 i Sverige (EU), er Univid en av de mest moderne aktørene på markedet, og utfordrer status quo. Univid er bygget for å enkelt lage engasjerende webinarer som imponerer, engasjerer og konverterer deltakere i 2026.

Vurdering

Hvis du ser etter et brukervennlig alternativ til BrightTalk - kan Univid være det riktige neste steget for deg.

Ingen nedlasting nødvendig. Enkelt å sette opp. Enkelt å involvere nye personer uten tidligere webinarerfaring. Og du kan komme i gang og sette opp et merkevarebygget webinar på 60 sekunder.

Slik kan Univid være et solid BrightTalk alternativ - med tre hovedfordeler:

1. Sett enkelt opp flotte webinarer

Univid er en brukervennlig plattform hvor du kan sette opp et merkevarebygget webinar på bare 60 sekunder. AI-assistert oppsett hjelper deg som markedsfører i 2026 med å få merkevaren riktig - fra landingsside, påminnelses-e-poster, logoer og temaer.Prøv gratis her.

Brukervennligheten er nøkkelen når du samarbeider med nye gjesteforelesere og onboarder nye kolleger. En lav læringskurve gir en smidig arbeidsflyt for deg som webinar-koordinator.

Du kan også sette opp webinarmaler i Univid med dine favoritt-temaer, innstillinger og engasjementer som avstemninger. Bruk maler for å kopiere + lime inn alt til neste webinar.

Merkevarebyggende webinarer laget av verter som bruker Univid

2. Arranger engasjerende webinarer

Univid går lenger enn det grunnleggende innen engasjement - og tilbyr flotte avstemninger (merket til din sesjon), Q&A, chat og live-reaksjoner laget for webinar-deltakere i 2026.

Men også interaktive funksjoner - for å sikre at deltakerne ikke klikker seg bort, men heller forblir engasjerte og blir dine merkevareambassadører.

Engasjeringsfunksjoner i Univid

Og til slutt tilbyr Univid CTA-knapper for å drive verdifulle neste steg som “book 15 min møte”, “prøv selv” eller “last ned e-bok”. Dette har vist seg å øke konverteringer med opptil 50 % og konvertere varme leads i sanntid. Uten å måtte stole på den kalde oppfølgingsmailen, slik man gjorde før.

3. Topp vurdert kundestøtte

Univid tilbyr kundestøtte med topp vurdering - som du kan stole på, og som vil hjelpe deg med å lykkes med dine webinarer.

"The responsive support and the seamless experience of interacting with our audience through Univid have been key to our success. It's a game-changer for hosting webinars that are as informative as they are engaging."

Andreas Adelborg - Marketing Lead, Inyett

Gjør som Andreas, prøv Univid nå

Det grunnleggende om webinarer - sjekket av

Univid har all den grunnleggende webinarfunksjonaliteten du trenger - og litt ekstra:

• Registreringsside for webinar med merkevarebygging og påminnelsesmailer

• Deltakerinnsikt og analyse

• Automatiske opptak i full HD (1080p)

• Forhåndsinnspilt, på forespørsel og simulert webinar-modus

• CRM-integrasjoner til HubSpot, Salesforce, Pardot, Pipedrive, osv.

G2-vurdering

Univid har en utmerket vurdering på G2 med 4.8 og 5.0 på Capterra (blant de beste G2-vurderingene på denne listen) - noe som indikerer at brukerne er fornøyde med plattformen. For eksempel, sammenlignet med GoToWebinars 4.2 og Zooms 4.4.

Oppsummering

Hvis du er på utkikk etter en smidig måte å holde engasjerende webinarer på - Univid er det beste BrightTalk alternativet i 2026.

Plattformen er brukervennlig og har svært god kundestøtte. Til slutt har Univid en av de beste G2-vurderingene på listen med 4.8/5 i brukeranmeldelser.

Get started todayJoin over 70,000 users and create unique webinars with Univid.Create free webinarBook en demo

2. GoToWebinar

The GoToWebinar landing page

About

GoToWebinar is a webinar software in the GoTo suite, founded in 2003. This U.S. based company provides a variety of software for video communication that you download on your computer - such as GoTo Meeting, GoTo Webinar, GoTo Room, etc. Not just webinars.

Review

GoToWebinar provides hosts with all the basics to create and run webinars for their audience at an affordable price. The webinar tool involves features such as registration pages, live streaming, slide sharing, and basic engagement tools.

GoToWebinar offers a variety of integrations to CRM:s and marketing automation systems to fit in the ecosystem. As well as options to adjust for different languages, and launch pre-recorded webinars. Typically, one need to download software to use GoToWebinar's full functionality.

G2 rating

GoToWebinar has a decent rating on G2, showing users are quite satisfied with the webinar software - being one of the largest actors in the space. With a score of 4.2 - it's higher than BrightTalk's 4.0. And when taking into consideration that platforms like Univid score a 4.8 on G2.

Pros

• Many language options and CRM integrations

• Recognized player in the webinar industry

• Affordable price point

• Offers pre-recorded and simulated webinars

Cons

• Downloads required for full attendee experience

• Outdated and clunky interface (difficult to navigate)

• Not a lot of branding capabilities to meet attendee expectations in 2026

• No free version (but 7 day trial available)

Conclusion

GoToWebinar is a widely recognized player in the webinar industry, as one of the first actors to enter the space, and used by alot of companies still today. With many integrations and language options GoToWebinar can be a good alternative to WebinarNinja.

"Hos Questback byttet vi fra GoToWebinar til Univid for alle våre webinarer. Det lar oss tilby våre deltakere engasjerende opplevelser som de kommer tilbake til."

Elias Isabel - Marketing Manager, Questback

Gjør som Elias, prøv Univid nå

However, GoToWebinar has the lowest score on G2 except from WebinarNinja and WebinarJam on this list, and with its limited branding capabilities and a slightly outdated interface, there are other more modern alternatives in the list to consider to create engaging webinar experiences in 2026.

3. Livestorm

The Livestorm landing page

About

Established in France in 2016, Livestorm is a video engagement platform offering solutions for webinars, meetings, and virtual events. Their mission is to provide an easy-to-use software that caters to all video needs.

Livestorm covers the basic elements for webinar hosting, including registration pages, analytics, emails, and video capabilities. While originally focusing on webinars, the platform is gradually evolving toward a more video-conferencing-oriented direction. Livestorm also incorporates some of the basic engagement features such as polls, Q&A, chat, and file sharing. They also provide functionalities like breakout rooms, meeting solutions, and support for virtual events.

Review

Livestorm is a solid webinar platform that offers the basics for hosting meetings and webinars, with engagement features, at a decent price point for the starter package. In 2026, if you are looking to host webinars, Livestorm can feel a bit complex and with some limited branding options.

Pros

• User-friendly video engagement platform

• Offers the basic webinar functionalities 

• One of the modern alternatives 

• Good all-in-one solution

Cons

Dissatisfaction from recent users on G2 concern:

• User interface being difficult to use

• Pricing plan being too expensive 

• Possibilities for customizing the branding are limited

• Grown to be a complex tool

• Livestorm is also shifting towards a video-conferencing approach, focusing on being an overall solution for meetings, events and breakout rooms - rather than prioritising webinars

Livestorm G2 rating

Conclusion

Livestorm is a good webinar platform alternative if you are looking for a tool that is modern and is equipped with engagement features. However, there are alternatives out there that are more easy to use if you are looking to primarily host webinars.

4. BigMarker

The BigMarker landing page

About

BigMarker is a platform for hosting not only webinars, but also virtual and hybrid events. The U.S. company was founded in 2010.

BigMarker covers the basics for webinar hosting including registration pages, analytics, emails and video. BigMarker also offers some of the basic engagement features like polls, chat, Q&A and some analytics.

Review

BigMarker is a solid webinar tool with a lot of complex functionalities that allow you to run all types of virtual events, webinars and hybrid events.

However, it is not the most beginner-friendly platform in the list. Users on review sites like G2 report that it can be a high learning curve with "almost too many options and settings". Users also report BigMarker can get expensive and note that there are no public pricing plans available.

G2 rating

BigMarker has a rating of 4.7 / 5 on G2. A solid score when compared to BrightTalk's 4.0. Although, it is still lower compared to platforms like Univid that scores 4.8 on G2.

Pros

• Several branding features

• The set up is easy to understand

• Gamification and lead scoring available

Cons

• One of the most expensive webinar platforms on the list

• The participant view is average

• Native CRM integrations to HubSpot and other CRMs only available on the most expensive tier with up to 500,000 Live Attendees

Conclusion

BigMarker is a solid alternative if you have money to spend on your webinar platform. However, if you want your attendees to have an experience with something extra, note that the attendee view in BigMarker is not as modern compared to other tools in this list.

5. Webex

The Webex landing page

About

Webex is a traditional webinar tool owned by the U.S. tech giant Cisco and was founded in 1995. Webex is built to support a wide variety of events such as meetings, virtual events, and in-person events. Not just webinars.

Review

Webex can be a good alternative to BrightTalk if you are looking for a full suite that covers not just webinars.

If you are looking for a secure tool to host meetings, large virtual events, or small webinars - Webex can be a solid choice. For example, providing AI note-taking functionality for more productive meetings.

G2 rating

Webex has a decent rating on G2, showing users are quite happy and listed better than BrightTalk's 4.0. But its still one of the lower G2 scores on this list compared to platforms like Univid scoring a 4.8 on G2.

Pros

• Breakout rooms, available on all plans

• Gamification for virtual events

• End-to-end encryption for secure video communication

Cons

• Slightly outdated interface

• Tool designed primarily for meetings

• App download required for optimal experience

Conclusion

Webex can be an alternative to BrightTalk for hosting webinars - given that your main priority is security, or that you host either large meetings or small webinars. Keep in mind though - Webex is a U.S. based company. And if you are hosting marketing webinars - there are more qualified options in the list.

6. Microsoft Teams

The Microsoft Teams webinars landing page

About

Microsoft Teams is an all in one tool designed for team communication and collaboration, offering features such as chat, file sharing and project collaboration. Initially built for virtual meetings in 2016, Teams has expanded their offer to virtual events and webinars too, with sub-products like Microsoft Teams Webinars.

Review

Teams has a lot of functionality. However, users express feedback and room for improvement in user experience (UX) design. Navigating around the platform and into the webinar might get complex and "overwhelming" at times, both for participants and hosts.

Some webinar hosts also complain about having attendees not being able to join due to company security policies. Due to Microsoft's size, hands-on support is something you cannot expect. With a 4.4 in user reviews on G2 – there are more modern alternatives with higher ratings to consider in 2026.

G2 rating

Microsoft Teams has a solid rating on G2, showing users are quite happy. The platform is rated higher than BrightTalk's 4.0, and other platforms like Univid scoring a 4.8 on G2.

Pros

• Most attendees know of or are are familiar with Microsoft Teams

• Possible to integrate with Microsoft Office 365

• A lot of features that can be used in a complex setup

Cons

• Learning curve, navigating the platform can be complex

• Overwhelming due to all the extra features that can feel cluttered 

• Limited branding and customization options

Conclusion

As a well-known platform, Microsoft Teams can be a good alternative to BrightTalk. Especially if you are already using Teams and want a quick solution – not worried about providing the most modern attendee experience. However, if you aim to engage your attendees and potential leads, you may want to explore the more modern webinar platforms in the list.

7. ON24

The ON24 landing page

About

ON24 is a webinar and virtual events platform targeted towards the enterprise segment who can pay top dollar. Founded in 1998 this U.S. based company provides a wide range of tools for webinars, virtual events, and personalized content experiences. Not just webinars.

Review

ON24 is a solid webinar tool with a lots of complex functionality that allows you to customize your workflows around webinars, set up content hubs, do advanced reporting, and custom configurations. Also, with good branding options for reminder emails and registration pages.

ON24 offer enterprise-level security with SOC Type 2 and ISO 27001, as well as ISO 27701 certifications.

However, it is not the most beginner-friendly platform in the list, and users report they often require in-house resources to educate and manage the webinars - in a slightly outdated interface.

G2 rating

ON24 has a decent rating on G2, showing users are quite happy. Substantially higher than BrightTalk's rating of 3.0. But still one of the lower G2 scores on this list compared to Zoom's 4.4, and with platforms like Univid scoring a 4.8 on G2.

Pros

• Complex webinar setups

• Extensive webinar insights and reporting functionality

• Branded landing pages and emails

• Engagement features: polls, Q&A, gamification

Cons

• Not for beginners or small webinar teams

• Complex and clunky user interface

• No public pricing listed

• Difficult to interact as attendee

Conclusion

ON24 can be a powerful webinar tool if used right, with both engagement features and branding options. Also, if advanced reporting functionality is what you are after - ON24 might be the right choice. However, rated 4.3 on G2, there are platforms in the list with higher user reviews. Users report on a "steep learning curve" being the main challenge.

8. WebinarJam

The WebinarJam landing page

About

WebinarJam is a webinar platform by the U.S. company Genesis Digital. WebinarJam was founded in 2013 and is today one of the cheaper webinar platforms on the market, aimed as an "all-in-one" tool for small to medium enterprises.

Review

WebinarJam can be a good alternative to BrightTalk if you are looking for the cheapest price point.

They offer the basics for hosting meetings and webinars with engagement at a very cheap price point. However, being rated 3.6 on G2, WebinarJam has the lowest reviews on this list and their users report room for improvement.

G2 rating

WebinarJam has the lowest G2 rating on this list with its score of 3.6, indicating that there is WebinarJam G2 rating. Compared to BrightTalk scoring a 4.0, and Univid scoring a 4.8 on G2.

Pros

• Affordable price point

• Engagement features like: polls, private chat, Q&A and a drawing board

• All-in-one tool

Cons

• Not user friendly interface

• Limited design possibilities

• Does not offer a free plan or free trial

Conclusion

WebinarJam can be an alternative to BrightTalk for hosting webinars - given that your main priority is an affordable price point or you need an all-in-one tool. However, WebinarJam has the lowest score on G2 of the alternative webinar platforms on this list. With its limited branding possibilities there are more modern alternatives to consider when creating engaging webinars in 2026.