Registreringssida för webbinarium: 9 saker du behöver

Innehåll

Webinars are a big deal for B2B SaaS companies. They're a chance to show off your product, share knowledge, and connect with potential customers. But to get people to show up, you need a great webinar registration page.

This guide will break down the must-have elements of this page, making it easy for your audience to sign up and get excited about your event.

Think of a webinar registration page as the front door to your event. It's where people go to sign up, learn what the webinar is about, and decide if they want to join. A well-designed page makes this process smooth and gets more people to click that "Register" button.

Your headline is the first thing people see, so make it count. It should grab their attention and quickly tell them why your webinar is worth their time. Keep it short and sweet.

Ps. use ChatGPT to feed you with ideas. But you will need do a lot of prompting and re-write to authentic and crispy copy that makes your ideal target audience sign up.

Pictures or graphics make your page more inviting. Use images that fit with your webinar's theme or show off what attendees can expect to learn.

A good visual says more than 1000 words - which no one will read anyways. Introduce visual element - make your page pop and keep visitors interested.

Here’s where you tell everyone the webinar basics and details to attend:

• Date and Time: Make sure it’s easy to see when the webinar is happening, and don’t forget the time zone.

• Duration: Let people know how long they'll be tuning in.

• Agenda: Give a quick preview of what topics you’ll cover to get attendees excited.

• Language: If you are operating in local markets - specify the language you will use.

Ps. if you use a different webinar platform - let the audience know which one and what they can expect. How do they join?

Show off your speakers! Include their names, what they do, and a little about their background. Photos help attendees feel more connected and shows you’re bringing in the experts.

Also, if you have external guest speakers - make sure to include company name so it's clear where they come from. This is a great way to add diversity, trust and expertise to your webinar.

This is where visitors sign up, so keep it easy. You’ll usually need:

• Name: Who’s attending?

• Email Address: Where should we send the details?

• Company and Job Title: Great for tailoring follow-ups, enrich the CRM and qualify your leads.

Too many fields can scare people off, so stick to the basics. Unless you have some MAJOR value bomb you know your audience can't keep themselves away from.

Your CTA is your "Register Now" button. Make it big and bold so no one misses it. A contrasting color can help it stand out from the rest of the page.

Spark a sense of urgency by highlighting the exclusivity and limited availability of your webinar.

Use phrases like "Seats are limited – secure yours now!" or "Don’t miss out – this is a one-time event!" to create a FOMO (Fear of Missing Out) effect. This is basic psychology - but it works.

It takes your target audience out of status quo zombie scroll mode - encouraging taking action (improving your registration rates).

If you’ve got great reviews, credible partners, industry awards, or big customers cases - show them off! This builds trust and shows newcomers that your webinars are the real deal.

Insight: Webinar hosts report higher conversion rates when including guest speakers from their customer pool, or domain experts.

Quickly let people know that their data is safe with you. A link to your privacy policy should do the trick.

Your webinar registration page is key to getting a crowd. By focusing on these essential components, you can create a page that’s not only informative but also engaging. Remember, the easier and more inviting your page is, the more people will want to join your webinar. Stay tuned for more tips on making your webinars a hit!