Vetnio: Scaling one of Europe's leading veterinary AI platforms through partner webinars

About Vetnio

Founded in Stockholm, Sweden and backed by Y Combinator (WC25), Vetnio is building one of the leading AI operating systems for veterinary clinics in Europe.

Just like Univid's webinar platform, Vetnio is built for the European market and designed with GDPR compliance in mind.

By automating administrative work around patient visits - from phone call transcriptions and AI-generated clinical notes, to diagnostic support and billing - Vetnio helps veterinary teams reduce admin work and save time in their daily workflows. Allowing vets to focus on what matters: caring for the animals.

To support its European expansion, Vetnio works closely with industry partners and organizations such as IVC Evidensia - one of Europe's largest veterinary organizations, with over 2,500 clinics across 20 countries - to educate veterinary professionals through localized webinars and educational events across multiple markets.

Scaling a European GTM motion with partner webinars

As Vetnio expand fast into new European markets, webinars quickly became a key part of the company's go-to-market strategy to reach veterinary teams and have them adopt AI.

Instead of relying only on outbound sales, the team partnered with local veterinary organizations and networks to run educational webinars tailored to each region.

Using Univid, Vetnio hosts localized webinar experiences in multiple languages - including Spanish and Swedish - while keeping the same consistent, branded attendee experience across markets.

As AI company targeting vets and clinics, Vetnio found educational webinars was the right channel to reach the veterinary community - that is relationship based, where new tools are adopted based on trust and recommendations from peers. Partner webinars give Vetnio a way to build that trust at scale.

The webinars help Vetnio:

• Educate vets and clinic managers on AI workflows and automation

• Build credibility in new European veterinary markets

• Generate qualified leads alongside partners

• Quickly launch localized experiences for each region

Also, using a easy-to-use webinar platform like Univid was key in scaling a distributed webinar strategy - where partners, and employees run webinars independently in different geographies, timezones, and languages.

Driving engagement and next steps during webinars

For Vetnio, webinars are not just one way presentations - they are an important channel for education, feedback, and lead generation across new markets.

By using webinars as a sales and feedback loop, Vetnio:

• gets feedback in new markets - using polls, and Q&A to understand their target group better - similarly to how SaaS company Questback uses webinars as a feedback loop

• gets the brand out there - by hosting branded sessions where the Vetnio brand is in focus

• generates qualified pipeline through live webinar CTA:s to for example "try Vetnio's AI for free"

By keeping registration pages, live webinar experiences, and the on-demand replay together in one tool, the team can create a smoother journey for attendees - while simplifying operations internally.

Localized webinars for veterinary professionals across Europe

Different markets require different approaches.

Veterinary professionals and attendees in Germany, Sweden, Norway, Spain, the Netherlands, Belgium, the UK, Portugal, Finland, and Austria don't just speak different languages - they have different workflows, different regulatory contexts, and different relationships with technology.

As a result, Vetnio adapts webinar content and formats depending on the market and audience. Some webinars focus on product education, while others are more focused on industry trends, AI adoption, and operational efficiency for veterinary clinics.

With Univid, the Vetnio team can:

• Easily localize registration pages, webinar interface, and reminder emails for attendees in different markets

• Collaborate with local partners and guest speakers who run webinars independently

• Quickly offer both live- and on-demand webinars that convert leads to users

This allows the company to move fast, currently operating in 20+ countries, while still creating localized experiences that feel native to each audience - in EU markets like Spain, Germany, Portugal, and Sweden.

A scalable webinar setup for a fast-moving veterinary AI company

As a fast-moving AI SaaS company, the Vetnio team needed a webinar platform that was easy to operate internally while still delivering a premium and branded experience externally for veterinary professionals and attendees.

By using Univid, the team can launch webinars quickly, collaborate across markets, and scale educational events without adding operational complexity. And without a dedicated events team in each country.

As a fast growing scale-up, webinars have now become an important channel for Vetnio to both expand to new markets, run marketing with partners, educate veterinary professionals around their AI platform, and generate qualified pipeline across Europe.

Choosing a EU webinar software

As a European veterinary AI company handling sensitive data, GDPR compliance isn't optional -  it's a baseline requirement. To match its own standards, Vetnio chose Univid, as a European and GDPR compliant webinar software, to get a easy way to scale their organization through webinars.

Why not do like Vetnio and try creating your first webinar below 👇