Vetnio: Scaling a veterinary AI SaaS through partner webinars across Europe

About Vetnio

Backed by Y Combinator (WC25), Vetnio is building one of Europe’s leading veterinary AI platforms.

By automating administrative work like clinical notes, diagnostics support, calls and daily communication with AI, Vetnio helps veterinary teams reduce admin work and streamline their daily workflows.

To support its European expansion, Vetnio works closely with industry partners and organizations such as IVC Evidensia to educate veterinary professionals through localized webinars and educational events across multiple markets.

Scaling a European GTM motion with partner webinars

As Vetnio expand fast into new European markets, webinars quickly became a key part of the company's GTM. Instead of relying only on outbound sales, the team partnered with local organizations and veterinary networks to run educational webinars tailored to each region.

Using Univid, Vetnio can host locally adapted webinar experiences in multiple languages - including Spanish and Swedish - while keeping the same branded and professional attendee experience across markets.

The webinars help Vetnio:

• Educate veterinary professionals about AI workflows

• Build trust in new markets

• Generate qualified leads together with partners

• Quickly create localized experiences for different regions

Also, using a easy-to-use webinar platform like Univid was key in scaling a distributed webinar strategy - where partners, and employees run webinars independently in different geographies, timezones, and languages.

Driving engagement and next steps during webinars

For Vetnio, webinars are not just one way presentations - they become an important channel to both:

• get feedback in new markets - using polls, and Q&A to understand their target group better - similarly to how SaaS company Questback uses webinars as a feedback loop

• get the brand out there - by hosting branded sessions where the Vetnio brand is in focus

• generate qualified pipeline through live webinar CTA:s to for example "try Vetnio for free"

Also, by keeping registration pages, webinar experiences, and on-demand content together in one tool, the team can create a smoother journey for attendees while simplifying operations internally.

Localized webinars for veterinary professionals across multiple markets

Different markets require different approaches. Some webinars focus on product education, while others are more focused on industry trends, adoption of AI, and operational efficiency for veterinary clinics.

With Univid, the Vetnio team can:

• Easily localize webinar interface, registration pages, and reminder emails for attendees in different markets

• Collaborate with local partners and guest speakers that run webinars independently

• Quickly offer live- and on-demand webinars that convert

This allows the company to move fast, while still creating localized experiences that feel native to each audience - in EU markets like Spain, Portugal, and Sweden.

A scalable setup for an AI growth company moving fast

As a fast-moving AI SaaS company, the Vetnio team needed a webinar platform that was easy to operate internally while still delivering a premium and branded experience externally for vets and attendees.

By using Univid, the team can launch webinars quickly, collaborate across markets, and scale educational events without adding operational complexity.

As fast growing scale-up, webinars have now become an important channel for Vetnio to both expand to new markets, run marketing with partners, educate around their SaaS, and run lead-gen to continue their growth journey across Europe.

Choosing a EU webinar software

Vetnio choose Univid, as a European and GDPR compliant webinar software, to get a easy way to scale their organization through webinars.

Why not do like Vetnio and try creating your first webinar below 👇