A 101 guide to marketing your webinar in 6 steps

Contents

There’s no point in putting all of the effort into putting together an impressive webinar that won’t end up having an audience to experience it!

2 key things to check off before you start promoting

Before you start promoting your event, make sure to do two things, first:

1. Choose a kick ass topic

Choose a webinar topic that straddles the line between broad and specific; you need to ensure that your topic will actually be of interest to people. If it’s something boring or irrelevant to your target audience demographic, then people won’t turn up - simple!

Read our guide with 7 examples of the best webinar titles (and how to create one that converts). Or use our free tool to generate your own webinar title here 👇

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Also, make sure it is the RIGHT people that your topic attracts - likely prospects you want to buy your service or product.

Tip: Do some SEO research when titling your webinar - so you have a good idea of what keywords to use. Use that same title for subsequent blog posts and promotion.

2. Chooose the right day and time

Consequently, also think carefully about what day of the week and time of the day to set your webinar.

If you target B2B audiences - you need to make sure that you don’t host it during a weekend (for obvious reasons). Likewise, you’d be well advised to skip Mondays and Fridays as your webinar day-both days where the majority of people are either catching up on work or busy with last-minute emergencies, or are mentally checked out and preparing for the weekend.

Read the full analysis of +2000 webinars to find out the best times in the Univid Webinar Insights Report. Or check out our free webinar scheduler tool to find the best time for your next webinar 👇

Webinar Scheduler

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Time is important, because it all depends on your target demographic’s time zone. You don’t want to miss a chunk of clients/customers because they’re asleep when your webinar takes place.

Now, onto our marketing tips and tricks!

Luo ilmainen webinaarHanki demo

6 steps to market a webinar in 2026

Here are the 6 proven steps to webinar promotion in 2026.

1. Create a landing page that builds FOMO

A landing page or registration page is a place where your attendees can gather for information and reminders.

Your landing page should be your one-stop-shop for all of the answers your guests will have questions to. Your landing page should introduce your host and guest speakers, explaining who they are and why they matter. But don't forget to hype the webinar up and build FOMO.

People who land on your webinar landing page should feel like signing up is a steal.

It should also include a brief description of what the webinar is about and some of the topics it will cover, and what guests should expect (alongside, of course, the time and date of the webinar, as laid out above!). 

Use this page to explain when and how the webinar will be accessible. Typically, webinars are accessible via links and can be joined prior to the start time - often with a nice countdown like in Univid below.

In the Univid webinar platform you can easily add a registration page with a click to your webinar session - a smooth alternative to creating your own landing page and form on your own website. If you need inspiration, check out the 7 best landing pages to copy and our ultimate recipe for a registration page.

If you want to use your own website you can simply use a webinar integration and your own forms - to get a nice flow with automatic confirmations, reminders, etc.

2. REMIND, REMIND, REMIND!

Send out a confirmation and thank you email for signing up to the webinar as soon as someone registers. But also: keep those reminders coming.

2-3 webinar reminders are typically a good benchmark.

People are busy, so registrants will need lots of reminder emails in the coming weeks.

People often sign up for webinars weeks in advance, so it's critical that you're making an effort to keep your webinar in their mind. Not only will you look polite, but you’ll also get to know how many people plan on attending.

3. Keep track of your marketing performance

You should track performance on at least a weekly basis to see whether your marketing efforts are working, and whether your registrant numbers are growing or remaining stagnant. That way, if you need to dial up your promotion due to low initial registration numbers, you'll know what to do to fix it.

A good way to know where traffic comes from is to use UTM tags, where you use different tags in your links based on where you share them.

4. Use the power of social media

Don’t let your socials go ignored. Use accounts on Twitter, Facebook, Instagram, Telegram, TikTok, whatever floats your boat, to spread the word about your webinar and reach audiences that may extend past your intended target demographic.

For example, share a fun fact from your previous webinar poll or Q&A as a teaser for your upcoming one 👇

Also, be aware of your existing strong channels. Maybe you have:

• a newsletter with a ton of followers

• employees who are big on social media who are up for sharing

• a sales team that can push it to all their customers with a personal touch

Utilize your companies core channels and don't be afraid to put your colleagues to work! It is power in numbers.

PS. Don't forget to read our blog about advocacy marketing - the webinar that spreads itself.

5. Share behind-the-scenes of your upcoming webinar

Bring people behind the scenes - and share that you are nervous, how you prepare, what shirt you will wear, or who you will be running the webinar with. This humanizes the content - and makes people feel part of your journey.

A webinar host that did this well is Alexander from Grant Thornton - learn more about how they promoted their B2B webinar series with behind-the-scenes content.

"Univid makes it easy for us to deliver truly professional webinars. They are fast, responsive, and always ready to help – whether it's small questions or large-scale productions. We really appreciate their flexibility and and strong service mindset."

Alexander Rundqvist - Digital Content Manager, Grant Thornton

Tee kuten Alexander, kokeile Unividia nyt

It also reminds your registrants about the webinar; informing those who don’t know about it yet, who may sign up; and improves chances that people will react and share it in their networks on LinkedIn, X, etc.

6. Last, but not least: use Univid to ensure the smoothest webinar experience!

You want to promote a webinar event that won't end up disappointing.

The Univid webinar platform enables you to create beautiful, interactive, and fun live experiences that people will remember, all without being a technical wizard or graphical designer.  

Check it out below 👇

Aloita tänäänLiity yli 70 000 käyttäjään ja luo ainutlaatuisia webinaareja Unividin kanssa.Luo ilmainen webinaarHanki demo

You can build your custom event in seconds, and keep your audience engaged via quizzes and polls - but also use ready workflows to increase signup rates, and create marketing material.

By measuring the impact of your event, you can also see what the highlights were, which segments your audience responded the most to and were the most engaged with, all information you can put towards your future marketing efforts.

Conclusion

Marketing in our day and age goes beyond simple word of mouth: use all of the tools at your disposal so that your webinar will be as jam-packed and effective as you aim for it to be!