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7 Webinar Statistics to know [Webinar Report 2025]

Introduction

About this report

This 2025 report analyzes +2,000 webinars hosted on Univid between January 2023 and Aug 31, 2025 across SaaS, B2B software, professional services, education, and events.

Geography wise the dataset is made up of 70% European datapoints, 20% US, and 10% other regions.

Methodology

We aggregated anonymized session- and attendee-level data (registrations, join behavior, watch time, engagement actions, and post-webinar activity) to surface real-world benchmarks for attendance, engagement, promotion, timing, format, and ROI.

Unless otherwise noted, figures represent median values by webinar, with outliers winsorized at the 1st/99th percentiles.

Why it matters: Unlike survey opinions, these benchmarks come from observed behaviour across 1000s of real webinars - making them practical guidelines to plan out your webinar strategy.

Conversion & ROI

A good webinar can mean several things. Typically it means achieving conversions toward some goal. Having many curious attendees ask questions, engage, and take a desired next step - for example clicking your webinar CTA.

1. 70% of webinars has CTA active

A majority of the +2000 webinars in this Univid dataset had a CTA button active (70%). Only 30% of webinars did not have an explicit CTA button active. Showing that hosts generally understand the important of clear next steps, and use them to their advantage.

Timing & scheduling stats

Scheduling your webinar means choosing the right date, day of the week, and time of the day to maximize the amount of registrations to your webinar, and the attendance rate.

Here are a few webinar statistics around timing and scheduling - to help you benchmark and choose right.

2. Most webinars are hosted in fall and spring (86%)

(Source: Univid Webinar Insights 2025)

Webinars are hosted more towards fall months and spring months - with around 43% of webinars hosted in Spring (March - May), and 43% of webinars hosted in Fall (September - November).

Only 5% of webinars are hosted during Summer months (July - August). But remember:

1. As we see in data when looking at attendance rates - popular also means a lot of competition for the audience's attention. More on this in the next webinar statistic.

2. Organizations that host webinars consistently, meaning at least 1 time month, have higher attendance rate compared to those who don't.

3. And your specific audience and market highly influence when it makes sense for you to host.

3. January is the month with the highest attendance rates (51%)

(Source: Univid Webinar Insights 2025)

Interestingly, looking at attendance rate, we see that January has the highest attendance rate of 51%. But it's far from the most popular month to host webinars, as we saw in the previous statistic. Followed by May (46.3%), and October (44.8%) that also show strong average attendance rates.

This confirms the thesis that in popular months of hosting webinars, you also compete harder for the audience's attention. Thus, choosing some of the less intense months might actually benefit the attendance of your webinars.

4. Tuesdays and Thursdays are most popular to host (30% and 28%)

(Source: Univid Webinar Insights 2025)

Univid data shows there are two weekdays that clearly are the most popular when it comes to hosting webinars - Tuesdays (30% of the week's webinars) and Thursdays (28% of the week's webinars).

However, that does not mean that they are the best - at least if we look at attendance rates..

5. Wednesdays have the highest attendance rates (51%)

(Source: Univid Webinar Insights 2025)

As we saw in the previous statistic, Tuesdays and Thursdays are most popular weekdays to host webinars. Interestingly, data shows that webinars hosted on Wednesdays yield the highest average attendance rates of 51%. Closely followed by Thursdays (50%).

6. Fridays are underrated (only 13% choose them)

(Source: Univid Webinar Insights 2025)

Univid data shows only 13% of webinars are hosted on Fridays, but at the same time Fridays show one of the highest attendance rates.

For example, Agda PS has had great success hosting short webinars with lots of engagement on Fridays. Learn more about their Friday webinar strategy here.

"Univid är otroligt enkelt att använda för både arrangörer och deltagare, vilket gör det enkelt att leverera smidiga och professionella evenemang. Med flera olika brands kan vi enkelt anpassa varje webbinarium för att matcha rätt utseende och känsla, vilket skapar snygga och engagerande upplevelser. Univid gör det enkelt att hålla bra, interaktiva webbinarier för alla våra varumärken."

Maria Hallgren - Customer & Marketing Strategist, Visma Enterprise

Gör som Maria, testa Univid nu

7. Webinars at 3PM see the highest attendance rates (58%)

(Source: Univid Webinar Insights 2025)

When is the best time of day to schedule a webinar?

Our data shows that attendance peaks at 3 PM local time, followed closely by 11 AM, 8 AM, and 6 AM slots. These times align with natural breaks in the workday when professionals are more available to tune in.

More specifically:

The time of day to host webinars that yields the highest average attendance rates.