Grant Thornton - Crispy knowledge sharing webinars (1000s of signups)

Grant Thornton, as one of the world's largest accounting and consulting firms, has been pioneering business growth for over 70 years - across 149 markets. From their stylish in-office studio they host crispy webinars in Univid. The weekly webinars on steaming fresh topics draw a big crowd - often with over 500 attendees per session that want to level up their businesses. Also, the attendees get to interact with polls, Q&A, CTAs and a chat - with a lot of curious attendee questions being answered. If you are into auditing, tax, or sustainability - this is the place to be.

How Grant Thornton engages their audience to win

About Grant Thornton

Grant Thornton is one of Sweden’s leading auditing and consulting firms, with 1400+ employees from Kiruna to Malmö. As a member firm of Grant Thornton International Ltd, with 76 000 employees in more than 150 member companies worldwide, they can provide you and your business with expertise regardless of your geographic market.

Webinar marketing to get 1500 signups

Alexander and team at Grant Thornton know how to run their webinar marketing, and got around 1500 registrants for their flagship webinar around taxes.

But, how did they pull it off?

1. Combining existing growth channels

By combining their top marketing channels, Grant Thornton managed to creating visibility everywhere - but also doing it using the channels they know perform. For example using:

• ✅ Newsletter

• ✅ Social media

• ✅ Website

2. Creating webinar specific visuals that pop

It's not only about reaching your potential webinar attendees, it's also about doing it in style, making it look professional all the way, and present the webinar in a way where people feel it will be worthwhile attending it.

The marketing team at Grant Thornton did this, by putting together multiple webinar specific content pieces that really pop in the email inbox, LinkedIn feed, and website. Content marketing at its finest.

1,2,3 we are live!

Grant Thornton's webinar team knows how to go live in style, engage their audience, and drive clear next steps.

Bring people in on the behind-the-scenes

Webinars are not a one-man show. And they often involve a team of people to make it a success. People love seeing that - and getting a glimpse of what's going on behind the scenes.

Alexander, Digital Content Manager at Grant Thornton did just that - and shared in his LinkedIn feed a selfie with the webinar team and the experts who hosted the webinar - great stuff!

Offer clear next steps - sign up to newsletter for more value

In this webinar, with a clear CTA button driving signups for their newsletter "Subscribe to our newsletter".

Offering the webinar replay quickly

Also, Grant Thornton always makes sure to quickly offer to webinar replay. Doing it with speed feels professional, and helps continue stay top of mind for attendees who want to share the webinar to peers, re-watch it, or that could not attend but have it in their calendar.

And of course.. in full 1080p HD quality for attendees to enjoy the crispy recording just like live.

Trimming the video directly in the webinar tool

Using Univid, Grant Thornton can quickly offer the webinar on-demand - both to attendees that joined and want to re-watch the highlights, but also for the no-shows to enjoy the value.