SAP

Marketing Cloud-integraatio webinaareille (Univid)

Tietoa integraatiosta

What is SAP Marketing Cloud?

SAP Marketing Cloud is a tool that simplifies marketing tasks - an advanced multi-tool for all your marketing needs. It offers an easy way to handle customer data, plan marketing activities, and understand what's working and what's not through its analytic features.

One of the key features of the SAP Marketing Cloud is that it can work harmoniously with different kinds of software - it connects everything together. For instance, data from your webinar software can be synced with this platform. This means; it's easier than ever to learn more about the folks attending your webinars and to use this knowledge to tailor your marketing activities.

In simple words, SAP Marketing Cloud is your one-stop solution to manage marketing tasks and activities more effectively with less effort and more insights.

Three benefits of using a webinar integration to SAP

1. Improve understanding of webinar engagement: By integrating your Univid webinar platform with SAP Marketing Cloud, you'll be able to see detailed analytics of your webinar attendees. This can provide key insights such as participation rates, what portions of the webinar were most engaging and drop-off points, giving you a deep understanding for your audience and how your webinars perform.

2. Boost personalization: With the ability to access in-depth data from Univid webinars on SAP, you can create more personalized follow-up communication, without the hassle of shuffling data manually. This might help in tailoring your promotional emails, social media activities, or any other marketing efforts to suit an attendee's interest area.

3. Streamline marketing efforts: The integration helps in unifying your data to one source of truth, allowing all your customer information and webinar data to be accessed in one place. This eliminates the need for switching between systems, saving time, reducing the chance of error and making your marketing efforts more streamlined and efficient.

Increase the chances that your customers convert and stay, personalize outreach, and enjoy a smooth workflow as marketer with Univid and SAP Marketing Cloud.

Get started with SAP Marketing Cloud and Univid

To get started with SAP and Univid, you can book a demo, where we show how it works to smoothly connect your webinars to SAP Marketing Cloud and help you get started in no time.